Technology silos that must be broken down

Technology silos that must be broken down

Much has already been written about the CIO and the CMO having to work closely together. Already in 2016 in a Gartner Research webinar, analyst Laura McLellan made mention that the next department to claim technology ownership, will be marketing – predicting that CMOs will spend more money on IT than their CIO counterparts. Claims such as …

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Leaders drive Culture which affects Digital Transformation

Leaders drive Culture which affects Digital Transformation

Digital transformation is the process whereby your organisation embraces the online world. Whether it is through client facing systems and processes or if it is only in the realm of the employee. This change to business process and operations remains critically in the heads of leadership who can make or break a change to the …

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Digital Culture Must Precede Digital Transformation

Digital Culture Must Precede Digital Transformation

Digital culture is not quite what it looks like at face value. Digital culture is not defined as one where everyone lives on a digital platform 24/7. Sure there are certainly large pieces of activity that can be devoted to being on a digital platform; but this is not what makes for a digital culture. …

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The Essence of Integration in 2018

The Essence of Integration in 2018

The essence of integration in 2018 is probably not what you think it is. It is not just about digital transformation. It is not just about ensuring that systems are all able to speak to each other to deliver exponential value. Granted, System Integration is a major part of the essence of integration; but it …

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Digital Transformation Correctly Calibrated

Digital Transformation Correctly Calibrated

Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital, tech; futurist and marketing conference in recent memory. This article it not meant to question the viability of digital transformation; but rather challenge its focus. Traditionally every digital transformation project is …

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Disruption and pivoting business models

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, technology demands, integration requests and more and more innovative experiences. The general understanding of disruption is that it is being driven by digital. The transformation of a business to operating in a digitalized way. (There is …

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What is a digitally-led brand really?!

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it means to be digitally-led. This disruption of branding, if you will, is not something unexpected. This is not a new problem. Branding has been disrupted with every great change in communication. As radio adverts …

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Digital Addition

Digital Addition

I thought we were over this… I thought we had already had this little talk; that we were all on the same page… It seems that I was mistaken… I am of course talking about the digital evolution. The incorporation of digital in marketing and communications. The beauty of digital is that it is modular. It is …

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