Tag Archives: Digital Marketing

All strategy is about asking Questions, not about being an expert

Posted on March 31, 2011 by Jonno

I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything. … Continue reading →

Posted in Digital Marketing, General, marketing strategy | Tagged , , , , | Leave a comment

IMCC : Integrated Marketing Communication Conference

Posted on March 23, 2011 by Jonno

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it … Continue reading →

Posted in Digital Marketing, Integrated Marketing Conference, marketing strategy | Tagged , , , , | Leave a comment

Advertising; Augmented Reality and the future!

Posted on March 16, 2011 by Jonno

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology … Continue reading →

Posted in Augmented Reality, Digital Marketing, marketing strategy | Tagged , , , , | 3 Comments

Marketing Strategy is like solving a Rubik’s Cube

Posted on December 21, 2010 by Jonno

This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it. When trying to solve a Rubik’s cube, … Continue reading →

Posted in Digital Marketing, marketing strategy | Tagged , , , | 4 Comments

Planet Fitness : Not Making Friends or Winning Members

Posted on December 14, 2010 by Jonno

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and … Continue reading →

Posted in branding, Digital Marketing, online reputation management, social media | Tagged , , , , , , , | 4 Comments

Your brand : how strict should you be?

Posted on November 16, 2010 by Jonno

A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, … Continue reading →

Posted in branding, Digital Marketing, website optimization | Tagged , , , , | Leave a comment

Is a template website right for your business?

Posted on November 10, 2010 by Jonno

This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is … Continue reading →

Posted in General, website optimization | Tagged , , , , | Leave a comment

Marketing and Sales : Business Strategy Channel Surfing

Posted on September 29, 2010 by Jonno

Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world … Continue reading →

Posted in Digital Marketing, General, website optimization | Tagged , , , , , | Leave a comment

Target market selection : ensure they are worth it

Posted on August 27, 2010 by Jonno

When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost. Where … Continue reading →

Posted in copy writing, Digital Marketing, General, social media | Tagged , , , , | 1 Comment

Social Media : Addiction, Disease or Accepted Social norm?

Posted on August 23, 2010 by Jonno

Here comes another disclaimer. I seem to be doing this a lot lately. This article is not meant to be a dig at those who do the things I mention below. I am merely asking, from as neutral a view … Continue reading →

Posted in Digital Marketing, social media | Tagged , , | 1 Comment