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Jonathan’s Twitter feed
- RT @justinspratt: +1 RT @BBHLabs: Wow! A QR code idea that isn't utterly stupid! It's on a glass and only works when full of Guinness ht ... : 8 hours ago
- RT @SocMediaRebel: Gamification: Some Insights and Emerging Trends.... goo.gl/7ELTg : 1 day ago
- Social media is reinventing how business is done – goo.gl/ypHo7 goo.gl/ukTFn #SocialBusiness : 1 day ago
- Google Knowledge Graph: What questions should we really be asking? memeburn.com/2012/05/google… : 1 day ago
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Jonno’s Tag Cloud
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Tag Archives: Digital Marketing
Online Community Managers – trend or here to stay?
Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role … Continue reading
Cloud Computing and What It Means for Digital Marketing
As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a … Continue reading
Posted in Cloud Computing, Digital Marketing, marketing strategy
Tagged business systems, Digital Marketing, marketing, strategy
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Virgin Active jumps on the Wimpy bandwagon
This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the … Continue reading
Posted in branding, Digital Marketing, social media
Tagged advertising, branding, Digital Marketing, marketing channels, twitter, virgin active, wimpy
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Woolworths : Great social presence; terrible delivery
I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not … Continue reading
Use Vlogging to Position Yourself as an Expert
So you’ve decided to start sharing your wealth of information with the world. You’re determined to position yourself as a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when it comes to actually writing, it’s … Continue reading
Posted in Digital Marketing, marketing strategy, social media
Tagged branding, Digital Marketing, expert positioning, vlogging, youtube
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Is Klout becoming more useful?
Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where … Continue reading
Car Magazine tries out Augmented Reality
In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading
Is Search Engine Optimisation becoming Search Optimisation?
This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation? The hypothesis is … Continue reading
Social Media in the South African Local Government Elections
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading
Value is just teaching them to use you!
Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling … Continue reading
Posted in branding, marketing strategy
Tagged branding, conversions, Digital Marketing, marketing, strategy
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