Tag: copy writing

Mapping Content To The Buying Process

Mapping Content To The Buying Process

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy. Essentially there are initially 7 different aspects of content marketing …

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Context and Content within Social Media

Context and Content within Social Media

I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as a hypothesis of my own, and some problems that we may encounter in the future …

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Planet Fitness : Not Making Friends or Winning Members

Planet Fitness : Not Making Friends or Winning Members

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow. Setting The Scene Around …

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The Business of Buzz Words

The Business of Buzz Words

Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy. How many times have you come across most of the buzz words in …

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What to watch for with online copy writing

What to watch for with online copy writing

Traditional copy writing and online copy writing are essentially two sides of the same coin in most peoples eyes. But to a large degree they are wrong. The base level intent of onilne copy writing – especially for SEO – is to convince the reader to take action in as short a time as possible. …

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