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Tag Archives: copy writing
Mapping Content To The Buying Process
Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call … Continue reading
Context and Content within Social Media
I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as … Continue reading
Posted in Digital Marketing, social media
Tagged copy writing, facebook, linkedin, online marketing, social media, twitter
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Planet Fitness : Not Making Friends or Winning Members
My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and … Continue reading
The Business of Buzz Words
Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top … Continue reading
Posted in copy writing, General, website optimization
Tagged conversions, copy writing, social media, website optimization
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What to watch for with online copy writing
Traditional copy writing and online copy writing are essentially two sides of the same coin in most peoples eyes. But to a large degree they are wrong. The base level intent of onilne copy writing – especially for SEO – … Continue reading
