Tag Archives: conversions

Social Media in the South African Local Government Elections

Posted on April 7, 2011 by Jonno

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading →

Posted in branding, marketing strategy, online reputation management, politics, social media | Tagged , , , , , , , , | 1 Comment

Value is just teaching them to use you!

Posted on April 4, 2011 by Douglas

Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling … Continue reading →

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All strategy is about asking Questions, not about being an expert

Posted on March 31, 2011 by Jonno

I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything. … Continue reading →

Posted in Digital Marketing, General, marketing strategy | Tagged , , , , | Leave a comment

Landing Page Optimisation : physical shops understand the concept

Posted on December 22, 2010 by Jonno

Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date. What is Landing Page Optimisation? It’s the process of ensuring that your specific landing pages convert … Continue reading →

Posted in Digital Marketing, marketing strategy, website optimization | Tagged , , | 1 Comment

The Business of Buzz Words

Posted on November 25, 2010 by Jonno

Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top … Continue reading →

Posted in copy writing, General, website optimization | Tagged , , , | Leave a comment

Your brand : how strict should you be?

Posted on November 16, 2010 by Jonno

A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, … Continue reading →

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Is a template website right for your business?

Posted on November 10, 2010 by Jonno

This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is … Continue reading →

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The Marketing of my site worked! Now what?

Posted on September 27, 2010 by Jonno

Online Marketing can be broken down into a few different areas which all have their place in the online world. First there is SEO (search engine optimisation) which is perfect for getting visitors to your site. But this is all … Continue reading →

Posted in Digital Marketing, social media, website optimization | Tagged , , , , | 3 Comments

Is website optimization really worth the trouble?

Posted on March 29, 2010 by Jonno

The short answer here is : yes..! Website optimization allows you the opportunity to take a good looking website and convert into a great performing website! Let’s face it, we all want a website that not only has a lot … Continue reading →

Posted in Digital Marketing, website optimization | Tagged , , , | 3 Comments

Where Does Social Media Fit In?

Posted on March 25, 2010 by Jonno

A quick look at where social media fits in to the digital marketing mix and where some companies get it wrong and why. Continue reading →

Posted in Digital Marketing, social media | Tagged , , , | 4 Comments