Tag: conversions

Entrepreneurs and Evolution

Entrepreneurs and Evolution

Entrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest! This links back to an earlier post on entrepreneurs that I wrote some months back. As entrepreneurs are constantly evolving; they are …

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Content Marketing: What’s The Real Truth?

Content Marketing: What’s The Real Truth?

Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects …

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My Heavy Chef Interview on Social Advertising Spend

My Heavy Chef Interview on Social Advertising Spend

Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big data to understand and come to grips with how and where marketers can make a …

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Social Media in the South African Local Government Elections

Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …

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Value is just teaching them to use you!

Value is just teaching them to use you!

Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling value. Congratulations. You are now qualified to talk knowledgeably about the complete history of Sales. …

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Landing Page Optimisation : physical shops understand the concept

Landing Page Optimisation : physical shops understand the concept

Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date. What is Landing Page Optimisation? It’s the process of ensuring that your specific landing pages convert as many visitors into customers as is possible. Landing Page Optimisation involves taking layouts, colours, …

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The Business of Buzz Words

The Business of Buzz Words

Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy. How many times have you come across most of the buzz words in …

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Your brand : how strict should you be?

Your brand : how strict should you be?

A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, …

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Is a template website right for your business?

Is a template website right for your business?

This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is what is a template website and who is it best suited for? Let’s first start …

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