Net Neutrality Is Almost Over And Out

Net Neutrality Is Almost Over And Out

Not to be too dramatic about it; but basically the internet as we know it is all but dead. And unless there is a collective outcry and immediate action from the masses of us who essentially “live” and rely on the freedom of the internet each day; it will die. I’m talking about Net Neutrality; …

+ Read More

Align Content to Customer Journey

Align Content to Customer Journey

Continuing our theme about this being the year of the customer; I thought that today would be a great time to chat about content marketing. A facet of marketing that crosses seamlessly between online and offline. Although marketers the world over all agree that content marketing is vitally important; not all of them are getting it right. So …

+ Read More

Let’s Talk About Search Strategy

Let’s Talk About Search Strategy

When you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all …

+ Read More

Content Strategy & Social Business Intrinsically Linked

Content Strategy & Social Business Intrinsically Linked

Content Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders. See, content marketing or content strategy is the process of …

+ Read More

How To: Write Great Thought Leadership Content

How To: Write Great Thought Leadership Content

As with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field! To this end, thought leadership articles cannot be approached as “tick box” activities …

+ Read More

Content Marketing: What’s The Real Truth?

Content Marketing: What’s The Real Truth?

Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects …

+ Read More

Mapping Content To The Buying Process

Mapping Content To The Buying Process

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy. Essentially there are initially 7 different aspects of content marketing …

+ Read More