Tag Archives: branding

Planet Fitness : Not Making Friends or Winning Members

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and … Continue reading

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Your brand : how strict should you be?

A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this… What is a brand? A brand is a name, sign, … Continue reading

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