Tag Archives: branding

Google’s rel=”author” meta data and Knowledge Graph

Posted on May 18, 2012 by Jonno

Google are no longer happy with just indexing the internet by keyword relevance. They have now, with the launch of Google Knowledge Graph started indexing the internet in terms of contextual relevance. This is a huge reason for bloggers and … Continue reading →

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Virgin Active jumps on the Wimpy bandwagon

Posted on January 20, 2012 by Jonno

This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the … Continue reading →

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Woolworths : Great social presence; terrible delivery

Posted on December 12, 2011 by Jonno

I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not … Continue reading →

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Use Vlogging to Position Yourself as an Expert

Posted on November 8, 2011 by Jonno

So you’ve decided to start sharing your wealth of information with the world. You’re determined to position yourself as a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when it comes to actually writing, it’s … Continue reading →

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Social media for Entrepreneurs who want to be seen as experts online!

Posted on July 23, 2011 by Jonno

Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a … Continue reading →

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Car Magazine tries out Augmented Reality

Posted on May 8, 2011 by Jonno

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading →

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Social Media in the South African Local Government Elections

Posted on April 7, 2011 by Jonno

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading →

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Value is just teaching them to use you!

Posted on April 4, 2011 by Douglas

Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now: Floating amoebas – prostitution – goods and services – selling the benefits of goods and services – selling solutions; and then finally: selling … Continue reading →

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All strategy is about asking Questions, not about being an expert

Posted on March 31, 2011 by Jonno

I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything. … Continue reading →

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IMCC : Integrated Marketing Communication Conference

Posted on March 23, 2011 by Jonno

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it … Continue reading →

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