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Tag Archives: branding
Interesting Digital Marketing Stats!
Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some … Continue reading
Agang South Africa and their digital presence
I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I … Continue reading
Social Media Summit Presentation with ITWeb
There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business … Continue reading
More proof We follow people, not brands
There has been a lot of activity recently around whether or not people follow brands or whether they follow people within those brands. In a recent study published by Forbes, it showed that people follow brands for discounts and not … Continue reading
Posted in branding, Digital Marketing, marketing strategy, social media
Tagged branding, Digital Marketing, expert positioning, followers, social media, strategy, twitter, youtube
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Exclusive Books Looks to Gamification
In a very interesting move by Exclusive Books; they have added a new layer on to their very successful online store front. On the 21st of June, 2012 Exclusive Books have added Gamification principles to their website. Gamification essentially is … Continue reading
Mobile website or Mobile Application : Which one’s better?
The debate around this has been raging for quite some time now; with each side having its own set of pro’s and con’s. Some of the major differences are cost; speed of roll out; performance and maintenance. The last one … Continue reading
Virgin Active jumps on the Wimpy bandwagon
This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the … Continue reading
Posted in branding, Digital Marketing, social media
Tagged advertising, branding, Digital Marketing, marketing channels, twitter, virgin active, wimpy
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Woolworths : Great social presence; terrible delivery
I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not … Continue reading
Use Vlogging to Position Yourself as an Expert
So you’ve decided to start sharing your wealth of information with the world. You’re determined to position yourself as a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when it comes to actually writing, it’s … Continue reading
Posted in Digital Marketing, marketing strategy, social media
Tagged branding, Digital Marketing, expert positioning, vlogging, youtube
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