Tag: brand

Brand Executives Have Four Faces

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they are constantly adjusting their focus from what is happening here and now, to what might be happening on a more distant time horizon. Brand executives are …

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Blank Stares Don’t Help You Win At Customer Service

Blank Stares Don’t Help You Win At Customer Service

I have noticed an astonishingly absurd frequency in the amount of people relating stories with a frighteningly similar theme. around poor customer service. I mean, we are talking epidemic proportions here! How many times have you walked ¬†over to a shop assistant to ask a question about a product or service; only to be met …

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