Tag Archives: analytics

Entrepreneurs and Evolution

Entrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest! This links back to an earlier post … Continue reading

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Data Driven Everything – powered by in-memory computing

If you are a cricket fan; keep reading. If you are not a cricket fan; keep reading! With the Cricket World Cup 2015 having literally taken the world by storm over the last few weeks; I thought this was an appropriate … Continue reading

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Digital Marketing: Part of Marketing or Part of Digital?

As we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. … Continue reading

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Content Marketing: What’s The Real Truth?

Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes … Continue reading

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Facebook and Wolfram Alpha; a data visualisation of your life

Facebook and Wolfram Alpha do not naturally go together in the same sentence. Now, I am sure you all know who Stephan Wolfram is! If not, he is the gentleman who gave us Wolfram Alpha; the computational knowledge engine (which … Continue reading

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Social Media Summit Presentation with ITWeb

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business … Continue reading

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My Heavy Chef Interview on Social Advertising Spend

Wendy Tayler, the Heavy Chef Editor, interviewed me during the week to find out my thoughts on whether or not we are spending too much on social media advertising. The interview then also touches on marketing analytics and the use of big … Continue reading

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The Devil Is In The Data!

There are analytics and metrics these days to cover pretty much each and every segment of your business. Some of these metrics are freely available (if you know where to look) and others are purpose built and intrinsically linked to … Continue reading

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