Tag Archives: advertising

Interesting Digital Marketing Stats!

Posted on March 11, 2013 by Jonno

Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some … Continue reading →

Posted in Digital Marketing, marketing strategy, social media | Tagged , , , , , , , , , , , | 1 Comment

Social Media Summit Presentation with ITWeb

Posted on August 1, 2012 by Jonno

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business … Continue reading →

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Virgin Active jumps on the Wimpy bandwagon

Posted on January 20, 2012 by Jonno

This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the … Continue reading →

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Car Magazine tries out Augmented Reality

Posted on May 8, 2011 by Jonno

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading →

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Social Media in the South African Local Government Elections

Posted on April 7, 2011 by Jonno

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading →

Posted in branding, marketing strategy, online reputation management, politics, social media | Tagged , , , , , , , , | 2 Comments

IMCC : Integrated Marketing Communication Conference

Posted on March 23, 2011 by Jonno

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it … Continue reading →

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Advertising; Augmented Reality and the future!

Posted on March 16, 2011 by Jonno

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology … Continue reading →

Posted in Augmented Reality, Digital Marketing, marketing strategy | Tagged , , , , | 3 Comments