Tag Archives: advertising

Post-Digital; But Not Quite Yet…

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us … Continue reading

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Merry Christmas!! Bah Humbug!!

Merry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the … Continue reading

Posted in branding, General, marketing strategy, social commentary | Tagged , , , , , | 1 Comment

Interesting Digital Marketing Stats!

Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some … Continue reading

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Social Media Summit Presentation with ITWeb

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business … Continue reading

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Virgin Active jumps on the Wimpy bandwagon

This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the … Continue reading

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Car Magazine tries out Augmented Reality

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by … Continue reading

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Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social … Continue reading

Posted in branding, marketing strategy, online reputation management, politics, social media | Tagged , , , , , , , , | 2 Comments

IMCC : Integrated Marketing Communication Conference

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it … Continue reading

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Advertising; Augmented Reality and the future!

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology … Continue reading

Posted in Augmented Reality, Digital Marketing, marketing strategy | Tagged , , , , | 3 Comments