Tag: advertising

Post-Digital; But Not Quite Yet…

Post-Digital; But Not Quite Yet…

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is …

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Merry Christmas!! Bah Humbug!!

Merry Christmas!! Bah Humbug!!

Merry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post …

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Interesting Digital Marketing Stats!

Interesting Digital Marketing Stats!

Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some loose interpretation around them. 1. AdWords This one stirred up quite a bit of controversy …

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Social Media Summit Presentation with ITWeb

Social Media Summit Presentation with ITWeb

There is so much buzz and hype around social media – especially in a Business 2 Business context; so much so that organisations are finding it difficult to keep up with the trends and further to that show real business value from their social media efforts. Measuring by followers, likes and friends is all well …

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Virgin Active jumps on the Wimpy bandwagon

Virgin Active jumps on the Wimpy bandwagon

This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the 19th of January, 2012. This however is not what I want to write about; I …

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Car Magazine tries out Augmented Reality

Car Magazine tries out Augmented Reality

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession. Even though their foray into augmented reality is a small one; it is …

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Social Media in the South African Local Government Elections

Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …

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IMCC : Integrated Marketing Communication Conference

IMCC : Integrated Marketing Communication Conference

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it all about? The general thrust of the IMCC is to get industry experts to share …

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Advertising; Augmented Reality and the future!

Advertising; Augmented Reality and the future!

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology is superimposed on a view of the surrounding environment. Augmented reality really allows you to …

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