Social Media and the “digital natives”

Having recently attended the Net Prophet conference in Cape Town; I thought I should quickly jot down a post on some social media thoughts mostly to get your thoughts on a theory…

Basic thought process is : the so called digital natives who are brought up with social media… Are they going to need social media sold to them as a service when they finish varsity and enter the job market…?

I want to get a crowd sourced opinion (check my buzz words) on this so I can make a full post on the thoughts from Net Prophet and compare it to general expert opinion (bit of an oxymoron there)..!

Can’t wait to hear your thoughts and write this one..!

foot note : a digital native is defined as : A digital native is a person for whom digital technologies already existed when they were born, and hence has grown up with digital technology such as computers, the Internet, mobile phones andMP3s. A digital immigrant is an individual who grew up without digital technology and adopted it later.

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2 Responses to Social Media and the “digital natives”

  1. This is really very interesting. I’ve never really thought about this.

    My answer would have to be a simple no. People that grow up with Social Media will not want to pay for this service. It would almost be second nature to be able to tweet, update status’s and manage profiles and pages. But with that being said, everything online evolves at such a rapid pace that the internet world is ever-changing and becoming more and more complicated for the average Joe, even the tech-savvy ones.

  2. Ceri James says:

    My honest opinion on the matter is that, if ‘digital natives’ truly exist, and are born rather than developed and or influenced by their peer group, Social Media will be an inherent, and natural part of their everyday communication. Hence developing a strategy for this would at most merely be a slight enhancement to that which is already a natural behavioural daily activity..

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