Social business is a term that is taking the business world by storm of late. Some have defined it as the zenith of social media marketing – in other words a way that social media can finally prove its worth to the organisation. Others define it as a way of digitizing the pre-existing social relationships within your organisation.
Technically; both of these definitions have a glimmer of truth to them – they could be opposite sides of the social business coin. Essentially though; there are 5 characteristics (developed by Bernie) that make up a true social business; and they are :
- Executive level buy-in
- Marketing is NOT a department
- Investment in social technologies
- Employee branding
- Data driven marketing
These 5 characteristics of a social business really cut to the heart of why an organisation would want to undertake a journey along this path to unlock social collaboration.
This journey does not only benefit your staff by allowing them to share ideas and stimulate connections and conversation; but the possibilities for advanced problem-solving and innovation are essentially endless which means that your clients and business as a whole can greatly benefit from social business thinking.
In the video below; David Graham and I are interviewed by Bernie Borges of Find And Convert on his Social Business TV show; “The Social Business Engine“. During the interview we unpack the social business characteristics and explore a little further how Deloitte South Africa has progressed down this road to true social collaboration through new and innovative social technologies.