This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it.
When trying to solve a Rubik’s cube, you cannot just look at the move you are about to make in isolation, but rather you need to be living a few moves in to the future and make sure that you know how each move affects the other blocks on the cube.
The same can be said about marketing strategy. Each and every marketing decision you make has a ripple on affect that can go in a few different directions. As a marketing strategist or a marketing planner you need to keep these possibilities at the very forefront of all your decision making.
Marketing connects everything!
The ripples that your marketing can make do not only change the way in which clients can interact with you, but they also change the way in which different departments within your business behave as well.
This means that if you are running a marketing campaign on a certain widget that your business makes then in your planning you need to be sure that you looked at :
- Can you supply if the demand picks up?
- Is there enough staff to process the orders?
- Can you meet the delivery times promised?
- Is the widget actually profitable at the marketed price if the uptake is low?
These are just some of the very simple questions that marketing strategists need to ask and again this is because everything that marketing does is connected to everything else.
Planning for success.
Back to the analogy.
The business goal is to solve the Rubik’s Cube. To have every colour neatly on its own side of the cube. The marketing strategy is getting the individual squares to play with and move where you need them to.
Careful thought and planning of your marketing initiatives is critical. But more important than how cool your marketing looks; is it moving you closer to your business objective of solving the Rubik’s Cube?