This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation?
The hypothesis is quite simple. Where are people spending their time online and more importantly what are they doing while they are online and not using a search engine?!
For my money, the answer in short is that internet users are spending their time online using their social networks – the places they spend a lot of time – to search a few things :
- the product or service that they are looking to make use of.
- references from friends who have used the product or service that they need.
In short the power of search within social networks is only really beginning to be understood. These social influences are what drive people far more than what you can say on your website or blog.
According to Alexa the following sites have the most traffic in South Africa :
While Google is at the top of the list – which means that they are getting a the most of the traffic – there are sites like facebook, youtube, wikipedia, twitter and linkedin that are being highly visited and searched. In other words, here are the average search statistics for a number of networks :
- Google: 88 billion per month (this is ALL Google properties (youtube, Google web search, Google image search etc)
- Twitter: 19 billion per month
- Yahoo: 9.4 billion per month
- Bing: 4.1 billion per month
With 19 billion searches on Twitter every month; can you afford not to be found if someone is looking for information on a product or service that you are able to provide?
As I said in the beginning, this is very much just a hypothesis; but ultimately you cannot afford to put all your eggs in 1 basket.
Internet users are getting more and more savvy about where they are searching for what they need. If you are not positioning your company to be found online – yes that’s right – online; not just on Google; then I am afraid that the internet using public is going to pass you by.
Search engine optimisation is not dead… It is just evolving…