Landing Page Optimisation : physical shops understand the concept
Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date.
The Business of Buzz Words
Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy.
Your brand : how strict should you be?
A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this…
Is a template website right for your business?
This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is what is a template website and who is it best suited for?
Marketing and Sales : Business Strategy Channel Surfing
Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes.
The Marketing of my site worked! Now what?
Online Marketing can be broken down into a few different areas which all have their place in the online world.
Large Advertising Agencies Still Not Getting Online…
I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking at what I feel large agencies are failing to notice and are still in my opinion; doing wrong! I don’t intend to piss anyone off (although I am virtually guaranteed of doing that). So with that out of the way; let’s get this started.
More On Online Marketing To The Rich
After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of the issue and see how others are feeling.
Is website optimization really worth the trouble?
The short answer here is : yes..!
