Category Archives: website optimization

Post-Digital; But Not Quite Yet…

conversionI believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is necessarily doing it correctly.

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Deep Linking With Goo.gl

goo.gl deep linkingThis seems like small trivial update on the part of Google; more specifically on the side of goo.gl. But the fact of the matter is that this is a real leap in terms of user experience and user interaction. Deep linking to a specific page / section of an app from 1 unique URL is massive. I am a little excited about this (not from a tech point of view really) but from a user experience and integration standpoint!

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The Sanctity Of A Website And The Initial Meeting

mediocrityFor those of you who follow my blog regularly (so both of you); you might know that I have recently made a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to augment our delivery.

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The great WordPress Security Debate

secure wordpressI have written about a lot of things on this blog. Most of which focus on the way to position and market your organisation or brand. I have delved a little into the intricacies of SEO and the like but I have usually steered away from one burning issue that I have come up against again and again recently. That of WordPress Security! A burning issue that in my opinion is very much misunderstood.

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Is it really self-service?

self service signIt is an obscure title I will give you that. So what am I on about?! So over the weekend I needed to log on to the DStv self-service portal to add a portable device to my account. I was all set; I had the serial number; my account number; the device number; everything. Everything that is except for the ability to actually log on…

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2015 is: The Year of the Customer

Year of the GoatAccording to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their customer strategy comes to life; and not playing with silos of marketing strategy.

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Mapping Content To The Buying Process

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy.

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Presentations; speeches and online content.

This differs quite a bit from my usual type of posts, but it is a topic that has a rather tenuous link to online marketing – but more specifically – content marketing. You see, when you present content to a group of people at a conference or in a speech there is a specific format that needs to be followed but more importantly the content needs to have a purpose; it needs a “so what”..!

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Agang South Africa and their digital presence

I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their digital platforms to see what interest is being generated and what kinds of noises they are making.

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Landing Page Optimisation : physical shops understand the concept

Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date.

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