Category Archives: website optimization

Landing Page Optimisation : physical shops understand the concept

Posted on December 22, 2010 by Jonno

Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date.

Posted in Digital Marketing, marketing strategy, website optimization | Tagged , , | 1 Comment

The Business of Buzz Words

Posted on November 25, 2010 by Jonno

Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy.

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Your brand : how strict should you be?

Posted on November 16, 2010 by Jonno

A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this…

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Is a template website right for your business?

Posted on November 10, 2010 by Jonno

This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is what is a template website and who is it best suited for?

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Marketing and Sales : Business Strategy Channel Surfing

Posted on September 29, 2010 by Jonno

Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes.

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The Marketing of my site worked! Now what?

Posted on September 27, 2010 by Jonno

Online Marketing can be broken down into a few different areas which all have their place in the online world.

Posted in Digital Marketing, social media, website optimization | Tagged , , , , | 3 Comments

Large Advertising Agencies Still Not Getting Online…

Posted on August 18, 2010 by Jonno

I feel that I need to start this off with a disclaimer. This is not a personal dig, jab, poke or knife in for big agencies some of whom may be featured in this blog post. This is merely looking at what I feel large agencies are failing to notice and are still in my opinion; doing wrong! I don’t intend to piss anyone off (although I am virtually guaranteed of doing that). So with that out of the way; let’s get this started.

Posted in copy writing, Digital Marketing, website optimization | Tagged , , , | 3 Comments

More On Online Marketing To The Rich

Posted on August 5, 2010 by Jonno

After the post I made a few weeks ago about marketing to the super rich online; Ive done a lot more thinking about the issue and spoken to a few others about it to try and broaden my understanding of the issue and see how others are feeling.

Posted in Digital Marketing, website optimization | Tagged , , | 1 Comment

Is website optimization really worth the trouble?

Posted on March 29, 2010 by Jonno

The short answer here is : yes..!

Posted in Digital Marketing, website optimization | Tagged , , , | 3 Comments