Category: website optimization

Post-Digital; But Not Quite Yet…

Post-Digital; But Not Quite Yet…

I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is …

+ Read More

Deep Linking With Goo.gl

Deep Linking With Goo.gl

This seems like small trivial update on the part of Google; more specifically on the side of goo.gl. But the fact of the matter is that this is a real leap in terms of user experience and user interaction. Deep linking to a specific page / section of an app from 1 unique URL is …

+ Read More

The Sanctity Of A Website And The Initial Meeting

The Sanctity Of A Website And The Initial Meeting

For those of you who follow my blog regularly (so both of you); you might know that I have recently made a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to …

+ Read More

The great WordPress Security Debate

The great WordPress Security Debate

I have written about a lot of things on this blog. Most of which focus on the way to position and market your organisation or brand. I have delved a little into the intricacies of SEO and the like but I have usually steered away from one burning issue that I have come up against …

+ Read More

Is it really self-service?

Is it really self-service?

It is an obscure title I will give you that. So what am I on about?! So over the weekend I needed to log on to the DStv self-service portal to add a portable device to my account. I was all set; I had the serial number; my account number; the device number; everything. Everything that …

+ Read More

2015 is: The Year of the Customer

2015 is: The Year of the Customer

According to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their …

+ Read More

Mapping Content To The Buying Process

Mapping Content To The Buying Process

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy. Essentially there are initially 7 different aspects of content marketing …

+ Read More

Presentations; speeches and online content.

Presentations; speeches and online content.

This differs quite a bit from my usual type of posts, but it is a topic that has a rather tenuous link to online marketing – but more specifically – content marketing. You see, when you present content to a group of people at a conference or in a speech there is a specific format …

+ Read More

Agang South Africa and their digital presence

Agang South Africa and their digital presence

I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their …

+ Read More

Landing Page Optimisation : physical shops understand the concept

Landing Page Optimisation : physical shops understand the concept

Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date. What is Landing Page Optimisation? It’s the process of ensuring that your specific landing pages convert as many visitors into customers as is possible. Landing Page Optimisation involves taking layouts, colours, …

+ Read More