Category Archives: strategy

Economic Restructuring through the Ages: What drives the change?

economyEconomics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes to studies. Well, that was until recently. Over the recent past I have become increasingly aware of the subtleties of economics and more over the various manifestations there of.  To be more precise, I have become quite fascinated by the evolution of economics or rather economic models over the past decade or so.

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Qualified Entrepreneurs

qualifiedIs there such a thing as a qualified entrepreneur? If so, what is it? Can you study to be an entrepreneur and what does that qualification look like? These are just the super high-level questions that are asked on a daily basis. The real crux of this article is twofold. The first is: can you teach someone to be an entrepreneur? The second is: does an entrepreneur need a qualification?

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The entrepreneur doesn’t have be the smartest person in the room

clever personThis is something that plagues businesses of any size and description. It is not just localised to SME’s and entrepreneurs. But the boss does not have to be the smartest person in the room!

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Measuring the Entrepreneur

I am all for the mantra of “what gets measured; gets done”. But that leads to an interesting question. How do we measure the success of an entrepreneur? Do we insert the dreaded KPI? Do we look at sales figures and revenue? Do we look at staff count and retention? As in Net Asset Ratio; Gross Profit Margin; Cash Flow or some other accounting based metric?

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The Entrepreneur and Scale

entrepreneur scaleThere is a lot to be said of an entrepreneur that can really scale their business. One that can start it from nothing but an entrpereneurial vision and grow it into a large organisation. One that manages to get over the growth hurdles that confine a lot of entrepreneurial businesses to being as large as the entrepreneur can spread themselves thin.

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Deep Linking With Goo.gl

goo.gl deep linkingThis seems like small trivial update on the part of Google; more specifically on the side of goo.gl. But the fact of the matter is that this is a real leap in terms of user experience and user interaction. Deep linking to a specific page / section of an app from 1 unique URL is massive. I am a little excited about this (not from a tech point of view really) but from a user experience and integration standpoint!

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Digital Addition

modular digitalI thought we were over this… I thought we had already had this little talk; that we were all on the same page… It seems that I was mistaken… I am of course talking about the digital evolution. The incorporation of digital in marketing and communications.

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