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Jonathan’s Twitter feed
- RT @justinspratt: +1 RT @BBHLabs: Wow! A QR code idea that isn't utterly stupid! It's on a glass and only works when full of Guinness ht ... : 7 hours ago
- RT @SocMediaRebel: Gamification: Some Insights and Emerging Trends.... goo.gl/7ELTg : 1 day ago
- Social media is reinventing how business is done – goo.gl/ypHo7 goo.gl/ukTFn #SocialBusiness : 1 day ago
- Google Knowledge Graph: What questions should we really be asking? memeburn.com/2012/05/google… : 1 day ago
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Category Archives: social media
Car Magazine tries out Augmented Reality
In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession.
Social Media in the South African Local Government Elections
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing!
Planet Fitness : Not Making Friends or Winning Members
My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow.
The Marketing of my site worked! Now what?
Online Marketing can be broken down into a few different areas which all have their place in the online world.
Target market selection : ensure they are worth it
When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost.
Posted in copy writing, Digital Marketing, General, social media
Tagged Digital Marketing, marketing, online marketing, SEO, social media
1 Comment
Social Media : Addiction, Disease or Accepted Social norm?
Here comes another disclaimer. I seem to be doing this a lot lately. This article is not meant to be a dig at those who do the things I mention below. I am merely asking, from as neutral a view point as I can attain, why we (yes I said we) do these things? For whose benefit is it and how is it affecting all of us. This article is questioning more than it is laying blame; even though at times it doesn’t seem to be.
Posted in Digital Marketing, social media
Tagged Digital Marketing, online reputation management, social media
1 Comment
Do Cell C “Noah” what they are doing?
In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa.
Posted in online reputation management, social media
Tagged Cell C, online reputation management, social media
1 Comment
Online Reputation Management – affected by everything offline
Marketing to the super rich online
I have recently been asked to help a client of ours to look at new ways of reaching the super, obnoxiously rich online.
Posted in Digital Marketing, social media
Tagged online marketing, social media, website optimization
3 Comments
Planning your online marketing campaign success
In the recent weeks and months there has been a lot of discussion and effort around companies wanting to rank for specific events that are only relevant for a very short period of time. Take the recent World Cup that was played in South Africa; so many companies have stretched their online marketing budgets to try and ensure that they can catch some of the tourist spend that has flooded in to the country.
Posted in Digital Marketing, social media
Tagged Digital Marketing, online marketing, SEO, social media
2 Comments