Woolworths : Great social presence; terrible delivery
I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I feel that I have been seriously betrayed by a much loved and admired brand in South Africa. Not only that, but there is a major example here – real life – of how brands can damage themselves should they not be adequately prepared.
Is Klout becoming more useful?
Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform?
Social Media in the South African Local Government Elections
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing!
Planet Fitness : Not Making Friends or Winning Members
My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow.
Do Cell C “Noah” what they are doing?
In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa.
Online Reputation Management – affected by everything offline
Online Reputation Management (ORM) has become one of the biggest talking points of the online marketing industry of late.
Online Reputation Management, what’s it worth?
When speaking to any company today about what the online market in general thinks about their product and service; and their answer is along the lines of, “who cares?!” then you are talking to a company that has turned its back on customer service and consumer loyalty.
