Category: online reputation management

LinkedIn get all emoticon!

LinkedIn get all emoticon!

Very rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere mortals to give thought leadership content, I was on board. But their latest development has me scratching my head; questioning their strategy and generally just trying to make sense of …

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The Sanctity Of A Website And The Initial Meeting

The Sanctity Of A Website And The Initial Meeting

For those of you who follow my blog regularly (so both of you); you might know that I have recently┬ámade a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to …

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Useful Features From Klout

Useful Features From Klout

I have not written about Klout in a while; in fact I have not logged in to Klout in a really long time either. The craze of checking to see what my “Klout Score” was kind of passed and dwindled into obscurity slightly. But be that as it may I logged into Klout again during …

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Woolworths : Great social presence; terrible delivery

Woolworths : Great social presence; terrible delivery

I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I …

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Is Klout becoming more useful?

Is Klout becoming more useful?

Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform? In the early days of Klout, and indeed …

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Social Media in the South African Local Government Elections

Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing! Of course as with …

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Planet Fitness : Not Making Friends or Winning Members

Planet Fitness : Not Making Friends or Winning Members

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow. Setting The Scene Around …

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Do Cell C “Noah” what they are doing?

Do Cell C “Noah” what they are doing?

In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa. In a recent post I made on Ponder (an online marketing blog); I went in to great detail about how Cell C and Trevor Noah have bamboozled the general public …

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Online Reputation Management – affected by everything offline

Online Reputation Management – affected by everything offline

Online Reputation Management (ORM) has become one of the biggest talking points of the online marketing industry of late. The irony about ORM is that it is everything that is done offline that affects your online reputation. What is quite key about this is that people using Online Reputation Management tools and monitoring need to …

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