Category Archives: online reputation management

LinkedIn get all emoticon!

no emoticons LinkedInVery rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere mortals to give thought leadership content, I was on board. But their latest development has me scratching my head; questioning their strategy and generally just trying to make sense of what they were thinking.

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The Sanctity Of A Website And The Initial Meeting

mediocrityFor those of you who follow my blog regularly (so both of you); you might know that I have recently┬ámade a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to augment our delivery.

Posted in branding, Digital Marketing, Entrepreneur, online reputation management, presentations, social media, website optimization | Tagged , , , , , | Leave a comment

Useful Features From Klout

klout_logoI have not written about Klout in a while; in fact I have not logged in to Klout in a really long time either. The craze of checking to see what my “Klout Score” was kind of passed and dwindled into obscurity slightly. But be that as it may I logged into Klout again during the week and I was pleasantly surprised by 2 things.

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Woolworths : Great social presence; terrible delivery

I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I feel that I have been seriously betrayed by a much loved and admired brand in South Africa. Not only that, but there is a major example here – real life – of how brands can damage themselves should they not be adequately prepared.

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Is Klout becoming more useful?

Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform?

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Social Media in the South African Local Government Elections

By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing!

Posted in branding, marketing strategy, online reputation management, politics, social media | Tagged , , , , , , , , | 2 Comments

Planet Fitness : Not Making Friends or Winning Members

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow.

Posted in branding, Digital Marketing, online reputation management, social media | Tagged , , , , , , , | 4 Comments

Do Cell C “Noah” what they are doing?

In a tide of social media activity – both offline and online, Cell C have become the most talked about cellular provider in South Africa.

Posted in online reputation management, social media | Tagged , , | 1 Comment

Online Reputation Management – affected by everything offline

Online Reputation Management (ORM) has become one of the biggest talking points of the online marketing industry of late.

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