Category: marketing strategy

Let’s Talk About Search Strategy

Let’s Talk About Search Strategy

When you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all …

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Content Strategy & Social Business Intrinsically Linked

Content Strategy & Social Business Intrinsically Linked

Content Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders. See, content marketing or content strategy is the process of …

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How To: Write Great Thought Leadership Content

How To: Write Great Thought Leadership Content

As with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field! To this end, thought leadership articles cannot be approached as “tick box” activities …

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Digital Marketing: Part of Marketing or Part of Digital?

Digital Marketing: Part of Marketing or Part of Digital?

As we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital …

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Is Crowd Funding Right For You?!

Is Crowd Funding Right For You?!

Towards the end of 2013 I wrote a piece on Social Entrepreneurs and how the proliferation of social media networks have made it incredibly easy for entrepreneurs to connect with potential customers and business partners. Today I want to explore some thoughts around Crowd Funding and the potential that entrepreneurs have again to explore the …

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Social Business: 5 characteristics of a connected enterprise

Social Business: 5 characteristics of a connected enterprise

Social business is a term that is taking the business world by storm of late. Some have defined it as the zenith of social media marketing – in other words a way that social media can finally prove its worth to the organisation. Others define it as a way of digitizing the pre-existing social relationships …

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Content Marketing: What’s The Real Truth?

Content Marketing: What’s The Real Truth?

Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects …

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Facebook and Wolfram Alpha; a data visualisation of your life

Facebook and Wolfram Alpha; a data visualisation of your life

Facebook and Wolfram Alpha do not naturally go together in the same sentence. Now, I am sure you all know who Stephan Wolfram is! If not, he is the gentleman who gave us Wolfram Alpha; the computational knowledge engine (which is a whole lot more than just a search engine. A computational knowledge engine gives you …

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Mapping Content To The Buying Process

Mapping Content To The Buying Process

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy. Essentially there are initially 7 different aspects of content marketing …

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Interesting Digital Marketing Stats!

Interesting Digital Marketing Stats!

Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some loose interpretation around them. 1. AdWords This one stirred up quite a bit of controversy …

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