Category Archives: marketing strategy

Are You Still Peddling A Commodity?

commodity products and servicesStrategy is something quite close to my heart. The challenge of unpacking a problem and looking at its various component parts is something that I thoroughly enjoy doing. Putting those pieces back together with a thorough understanding of where each piece goes as well as why it exists in the first place is a very satisfying feeling.

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Data Driven Everything – powered by in-memory computing

cwc 2015If you are a cricket fan; keep reading. If you are not a cricket fan; keep reading! With the Cricket World Cup 2015 having literally taken the world by storm over the last few weeks; I thought this was an appropriate time to acknowledge the genius that is the SAP involvement in the CWC.

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Align Content to Customer Journey

customer centricContinuing our theme about this being the year of the customer; I thought that today would be a great time to chat about content marketing. A facet of marketing that crosses seamlessly between online and offline. Although marketers the world over all agree that content marketing is vitally important; not all of them are getting it right.

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2015 is: The Year of the Customer

Year of the GoatAccording to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their customer strategy comes to life; and not playing with silos of marketing strategy.

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Merry Christmas!! Bah Humbug!!

Christmas treeMerry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post is a bit of a departure from what I usually write about, but the more I think over the experience the more I think that this is a tremendous brand and marketing issue which has been brewing for a very long time!

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Let’s Talk About Search Strategy

researchWhen you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all great and valuable discussion; but this conversation misses out on one critically important aspect…

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Content Strategy & Social Business Intrinsically Linked

social business ContentContent Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders.

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How To: Write Great Thought Leadership Content

sharing contentAs with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field!

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Digital Marketing: Part of Marketing or Part of Digital?

digital marketingAs we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital Marketing sit within the Marketing function or should it sit within the Digital Department or the IT Department?

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Is Crowd Funding Right For You?!

crowd fundingTowards the end of 2013 I wrote a piece on Social Entrepreneurs and how the proliferation of social media networks have made it incredibly easy for entrepreneurs to connect with potential customers and business partners. Today I want to explore some thoughts around Crowd Funding and the potential that entrepreneurs have again to explore the symbiotic relationship that inherently exists between being a social entrepreneur and crowd funding.

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