Category Archives: marketing strategy

Never Underestimate A Good Coach

This is a bit of a departure from what I usually write about; but there is an underlying thread that links it back to digital marketing and branding.

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Post-Digital; But Not Quite Yet…

conversionI believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is necessarily doing it correctly.

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Entrepreneurs and the Habitual Funding Cycle

fundingI’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of entrepreneurs. There seems to be a default level of comfort that a number of new entrepreneurs and definitely serial entrepreneurs seem to fall back on.

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Get to what’s important; quickly!

GetToThePointAs an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer of the business you are more than likely armed with a wealth of information that goes into infinite detail about various levels of where you can positively impact your client’s life.

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Entrepreneurs and Evolution

human-evolution-go-backEntrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest!

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The entrepreneur doesn’t have be the smartest person in the room

clever personThis is something that plagues businesses of any size and description. It is not just localised to SME’s and entrepreneurs. But the boss does not have to be the smartest person in the room!

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The Entrepreneur and Scale

entrepreneur scaleThere is a lot to be said of an entrepreneur that can really scale their business. One that can start it from nothing but an entrpereneurial vision and grow it into a large organisation. One that manages to get over the growth hurdles that confine a lot of entrepreneurial businesses to being as large as the entrepreneur can spread themselves thin.

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When is an entrepreneur no longer an entrepreneur?

the entrepreneurSo you have decided that you are an entrepreneur. You have started your journey into the unknown and have spread your wings. After a few months you recruit a few staff members; your business is growing. You have staff and financial responsibilities to people other than yourself. Does that mean that you are no longer an entrepreneur; but rather a small business owner?

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Deep Linking With Goo.gl

goo.gl deep linkingThis seems like small trivial update on the part of Google; more specifically on the side of goo.gl. But the fact of the matter is that this is a real leap in terms of user experience and user interaction. Deep linking to a specific page / section of an app from 1 unique URL is massive. I am a little excited about this (not from a tech point of view really) but from a user experience and integration standpoint!

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Discovery And Uber Collaboration

UberHealthSAIn a campaign which I personally think is a stroke of genius; Uber Johannesburg and Discovery are offering users the option to have a registered nurse travel (in an Uber) to your location and give you a flu injection for R 100 (for up to 5 injections).

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