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Category Archives: marketing strategy
I believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares. I do not believe that every organisation trying to push a post-digital agenda is necessarily doing it correctly.
I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of entrepreneurs. There seems to be a default level of comfort that a number of new entrepreneurs and definitely serial entrepreneurs seem to fall back on.
As an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer of the business you are more than likely armed with a wealth of information that goes into infinite detail about various levels of where you can positively impact your client’s life.
Entrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest!
This is something that plagues businesses of any size and description. It is not just localised to SME’s and entrepreneurs. But the boss does not have to be the smartest person in the room!
So you have decided that you are an entrepreneur. You have started your journey into the unknown and have spread your wings. After a few months you recruit a few staff members; your business is growing. You have staff and financial responsibilities to people other than yourself. Does that mean that you are no longer an entrepreneur; but rather a small business owner?