Category: Integrated Marketing Conference

2015 is: The Year of the Customer

2015 is: The Year of the Customer

According to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their …

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Digital Marketing: Part of Marketing or Part of Digital?

Digital Marketing: Part of Marketing or Part of Digital?

As we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face¬†conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital …

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IMCC : Integrated Marketing Communication Conference

IMCC : Integrated Marketing Communication Conference

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg. What’s it all about? The general thrust of the IMCC is to get industry experts to share …

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