Category Archives: Integrated Marketing Conference

Data Driven Everything – powered by in-memory computing

cwc 2015If you are a cricket fan; keep reading. If you are not a cricket fan; keep reading! With the Cricket World Cup 2015 having literally taken the world by storm over the last few weeks; I thought this was an appropriate time to acknowledge the genius that is the SAP involvement in the CWC.

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2015 is: The Year of the Customer

Year of the GoatAccording to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their customer strategy comes to life; and not playing with silos of marketing strategy.

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Digital Marketing: Part of Marketing or Part of Digital?

digital marketingAs we move more towards the postdigital Рmeaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital Marketing sit within the Marketing function or should it sit within the Digital Department or the IT Department?

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IMCC : Integrated Marketing Communication Conference

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg.

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