Social media : are we really that important?
So here is the thing. I was walking through the shops this afternoon; Sandton City to be precise. And a thought dawned on me as I watched everyone buzzing around; “What makes us think that we are so damn important”?
The Double Dip Recession and YOU!
This is a bit of a departure from my usual theme of writing, but I am sure I will touch back on to marketing a little later in the post. This is a not a “how to avoid the double dip article”; this is not a “where we went wrong article”. This is a look at where the double dip will be felt the hardest (in South Africa) and where businesses can already take action before it hits them.
All strategy is about asking Questions, not about being an expert
I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything.
The Business of Buzz Words
Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy.
Is a template website right for your business?
This is a topic that I have been toying with writing for a while. The main reason for it is because it touches on a lot of disciplines and needs to – as a website does. The question here is what is a template website and who is it best suited for?
Marketing and Sales : Business Strategy Channel Surfing
Effective strategies are born out of more than just an excellent idea! There needs to be action and a certain amount of follow through to ensure that your stagnant piece of paper, which has the best strategy in the world right now for you and your business, actually lives and breathes.
Target market selection : ensure they are worth it
When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost.
