Omni-Channel Experience Defined

Omni-Channel Experience Defined

The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience …

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Data Analytics: Impacting behaviour

Data Analytics: Impacting behaviour

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP Address. Data analytics is the art of recognising …

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The Essence of Integration in 2018

The Essence of Integration in 2018

The essence of integration in 2018 is probably not what you think it is. It is not just about digital transformation. It is not just about ensuring that systems are all able to speak to each other to deliver exponential value. Granted, System Integration is a major part of the essence of integration; but it …

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Digital Transformation Correctly Calibrated

Digital Transformation Correctly Calibrated

Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital, tech; futurist and marketing conference in recent memory. This article it not meant to question the viability of digital transformation; but rather challenge its focus. Traditionally every digital transformation project is …

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