Category Archives: Digital Marketing

Giving away stuff for free… Does it build LOYAL followers?

Posted on June 7, 2011 by Jonno

If you read this article and forward it, like it or comment on it; you will not win an iPad, a Galaxy Tab or a PlayBook. There is a nasty trend that is developing throughout marketing – both online and offline – and that is the trend of giving away new and popular technology goods to “potential customers” who take action from the and either by liking on Facebook or following on Twitter.

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Car Magazine tries out Augmented Reality

Posted on May 8, 2011 by Jonno

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession.

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Is Search Engine Optimisation becoming Search Optimisation?

Posted on May 5, 2011 by Jonno

This article really does contemplate a very interesting question about search. Is Search Engine Optimisation (SEO); the concept that an entire industry has been build on, primarily around the awe-inspiring Google; shifting gear and morphing in to Search Optimisation?

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All strategy is about asking Questions, not about being an expert

Posted on March 31, 2011 by Jonno


I have a problem with many strategies that you see doing the rounds today. I feel that there are to many “experts” in their respective fields that seem to know all the answers and have all the solutions to everything.

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IMCC : Integrated Marketing Communication Conference

Posted on March 23, 2011 by Jonno

The Integrated Marketing Communications Conference is coming to Johannesburg in June of this year (6 – 7 June, 2011). This is the second time the conference is being held and the first time it is coming to Johannesburg.

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Advertising; Augmented Reality and the future!

Posted on March 16, 2011 by Jonno

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface!

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Landing Page Optimisation : physical shops understand the concept

Posted on December 22, 2010 by Jonno

Landing Page Optimisation and indeed Website Optimisation make up what I believe is the most misunderstood and ignored part of online marketing to date.

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Marketing Strategy is like solving a Rubik’s Cube

Posted on December 21, 2010 by Jonno

This is rather a weird thing to say when you look at it at face value. But the metaphor is really actually quite beautiful when you dig a little deeper in to it.

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Planet Fitness : Not Making Friends or Winning Members

Posted on December 14, 2010 by Jonno

My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow.

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Your brand : how strict should you be?

Posted on November 16, 2010 by Jonno

A rather topical issue of late has been branding and ensuring that you are staying on brand and communicating your brand properly. Rather predictably I have a view on this…

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