The Future of Last Mile Logistics

The Future of Last Mile Logistics

Last mile logistics is the Holy Grail for courier and logistics companies. Ensuring that parcels and packages get to the right place safely, on time and efficiently. This is a particularly tough nut to crack when you have large informal settlements that don’t have clear roads and street numbers, let alone physical houses that are …

+ Read More

IT Leaders are still not considered Business Leaders

IT Leaders are still not considered Business Leaders

With the proliferation of digital transformation and technology-speak in an organisation; I am constantly amazed that CIOs or IT leaders are still fighting for their seat at the executive table. This was recently reinforced as I have read through a number of digital transformation surveys and research reports from a number of large and respected …

+ Read More

Omni-Channel Experience Defined

Omni-Channel Experience Defined

The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience …

+ Read More

Data Analytics: Impacting behaviour

Data Analytics: Impacting behaviour

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP Address. Data analytics is the art of recognising …

+ Read More

Digital Transformation Correctly Calibrated

Digital Transformation Correctly Calibrated

Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital, tech; futurist and marketing conference in recent memory. This article it not meant to question the viability of digital transformation; but rather challenge its focus. Traditionally every digital transformation project is …

+ Read More

Problem Solving With Peripheral Vision

Problem Solving With Peripheral Vision

Problem solving is a skill that needs honing. Entrepreneurs face having to make business critical decisions daily. Whether they are working on approaches to acquire new clients or they are trying to understand the financial impact of employing new staff. Their lives are a quagmire of decisions. The problem however is that a lot of the time …

+ Read More

Cryptocurrency | Blockchain | The Future

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy but have the potential to completely revolutionise the world. The Blockchain however has a major branding challenge on its hands. For the simple fact that I am willing to bet when you …

+ Read More

Disruption and pivoting business models

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, technology demands, integration requests and more and more innovative experiences. The general understanding of disruption is that it is being driven by digital. The transformation of a business to operating in a digitalized way. (There is …

+ Read More

Brand Executives Have Four Faces

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they are constantly adjusting their focus from what is happening here and now, to what might be happening on a more distant time horizon. Brand executives are …

+ Read More

Omnichannel Experience Is Not One Sided

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, providing a seamless experience regardless of how a customer interacts with the retailer. There are three primary ways that we must reflect on how to define omnichannel. The first is what every organisation intuitively defaults to: Omnichannel …

+ Read More