Category Archives: Digital Marketing

Blank Stares Don’t Help You Win At Customer Service

customer service is not won through blank staresI have noticed an astonishingly absurd frequency in the amount of people relating stories with a frighteningly similar theme. around poor customer service. I mean, we are talking epidemic proportions here!

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Never Underestimate A Good Coach

This is a bit of a departure from what I usually write about; but there is an underlying thread that links it back to digital marketing and branding.

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What is a digitally-led brand really?!

Branding-Digital-AgeThis notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it means to be digitally-led. This disruption of branding, if you will, is not something unexpected. This is not a new problem.

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Post-Digital; But Not Quite Yet…

conversionI believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is necessarily doing it correctly.

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LinkedIn get all emoticon!

no emoticons LinkedInVery rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere mortals to give thought leadership content, I was on board. But their latest development has me scratching my head; questioning their strategy and generally just trying to make sense of what they were thinking.

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Entrepreneurs and Evolution

human-evolution-go-backEntrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest!

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Economic Restructuring through the Ages: What drives the change?

economyEconomics has never really been a topic that has filled me with excitement and wonder. I have always viewed it as a “tick box” subject when it comes to studies. Well, that was until recently. Over the recent past I have become increasingly aware of the subtleties of economics and more over the various manifestations there of.  To be more precise, I have become quite fascinated by the evolution of economics or rather economic models over the past decade or so.

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You might be a serial entrepreneur if…..

another serial entrepreneurWhat is a serial entrepreneur? You maybe one and you don’t realise it?! In keeping with the entrepreneur theme of late; I have become quite interested in speaking to entrepreneurs and listening to their evolutionary stories.

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Deep Linking With Goo.gl

goo.gl deep linkingThis seems like small trivial update on the part of Google; more specifically on the side of goo.gl. But the fact of the matter is that this is a real leap in terms of user experience and user interaction. Deep linking to a specific page / section of an app from 1 unique URL is massive. I am a little excited about this (not from a tech point of view really) but from a user experience and integration standpoint!

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Discovery And Uber Collaboration

UberHealthSAIn a campaign which I personally think is a stroke of genius; Uber Johannesburg and Discovery are offering users the option to have a registered nurse travel (in an Uber) to your location and give you a flu injection for R 100 (for up to 5 injections).

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