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Category Archives: Digital Marketing
Online Community Managers – trend or here to stay?
Recently I started thinking more and more about the role of the Online Community Manager and what the role actually means to business and the external and internal communities they are serving. I want to try and unpack the role slightly more as well as its significance.
Cloud Computing and What It Means for Digital Marketing
As with any new technology that bursts on the scene such as cloud computing; there are always those who are massively for the idea and then those who resist the change and cling to their original ways more than a train to a railway track.
Posted in Cloud Computing, Digital Marketing, marketing strategy
Tagged business systems, Digital Marketing, marketing, strategy
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Virgin Active jumps on the Wimpy bandwagon
This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the 19th of January, 2012.
Posted in branding, Digital Marketing, social media
Tagged advertising, branding, Digital Marketing, marketing channels, twitter, virgin active, wimpy
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Woolworths : Great social presence; terrible delivery
I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I feel that I have been seriously betrayed by a much loved and admired brand in South Africa. Not only that, but there is a major example here – real life – of how brands can damage themselves should they not be adequately prepared.
Use Vlogging to Position Yourself as an Expert
So you’ve decided to start sharing your wealth of information with the world. You’re determined to position yourself as a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when it comes to actually writing, it’s like beating your head against a wall.
Posted in Digital Marketing, marketing strategy, social media
Tagged branding, Digital Marketing, expert positioning, vlogging, youtube
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Face value decision making : marketers taking advantage
I was having a chat with a friend of mine the other day, when he highlighted a problem that he and his organisation were having with their product versus their competitors. On the surface the problem seems quite simple, but when you sit and think about it for a little longer, the problem is one which a lot of us are faced with each and every day when we are faced with buying decisions of our own.
Posted in branding, Digital Marketing, marketing strategy
Tagged packaging, product design, user experience, ux
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Is Klout becoming more useful?
Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform?
Social media for Entrepreneurs who want to be seen as experts online!
Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a marketer! The way that the internet has grown and developed has made “socal media” the biggest and greatest buzzword in marketing since the advent of the slice of bread. Entrepreneurs need a little guidance as to how to position themselves online, particularly if they are their brand.
Posted in branding, Digital Marketing, social media
Tagged branding, Entrepreneurs, facebook, linkedin, social media, strategy, twitter
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Context and Content within Social Media
I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as a hypothesis of my own, and some problems that we may encounter in the future with this “social” world that we live in.
Posted in Digital Marketing, social media
Tagged copy writing, facebook, linkedin, online marketing, social media, twitter
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