Omni-Channel Experience Defined

Omni-Channel Experience Defined

The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience …

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Data Analytics: Impacting behaviour

Data Analytics: Impacting behaviour

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP Address. Data analytics is the art of recognising …

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Digital Transformation Correctly Calibrated

Digital Transformation Correctly Calibrated

Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital, tech; futurist and marketing conference in recent memory. This article it not meant to question the viability of digital transformation; but rather challenge its focus. Traditionally every digital transformation project is …

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Problem Solving With Peripheral Vision

Problem Solving With Peripheral Vision

Problem solving is a skill that needs honing. Entrepreneurs face having to make business critical decisions daily. Whether they are working on approaches to acquire new clients or they are trying to understand the financial impact of employing new staff. Their lives are a quagmire of decisions. The problem however is that a lot of the time …

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Cryptocurrency | Blockchain | The Future

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy but have the potential to completely revolutionise the world. The Blockchain however has a major branding challenge on its hands. For the simple fact that I am willing to bet when you …

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Disruption and pivoting business models

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, technology demands, integration requests and more and more innovative experiences. The general understanding of disruption is that it is being driven by digital. The transformation of a business to operating in a digitalized way. (There is …

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Brand Executives Have Four Faces

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they are constantly adjusting their focus from what is happening here and now, to what might be happening on a more distant time horizon. Brand executives are …

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Omnichannel Experience Is Not One Sided

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, providing a seamless experience regardless of how a customer interacts with the retailer. There are three primary ways that we must reflect on how to define omnichannel. The first is what every organisation intuitively defaults to: Omnichannel …

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Progress Of Converged Platforms: Is It Inclusive?

Progress Of Converged Platforms: Is It Inclusive?

Progress is what we all strive for. To be better. But progress can be inclusive (meaning it helps move everyone forward) or it can just be isolated individual progress (one small isolated step that does not advance the collective). Does advanced network and platform integration automatically make it inclusive progress? With urbanisation rates skyrocketing across …

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Fashion | Saving | Technology and Changing A Culture

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?! To understand that; let’s have a look at the premise of why it exists. At its base level it is about changing the culture of South Africans to make them save. …

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