Category Archives: Culture

Blank Stares Don’t Help You Win At Customer Service

customer service is not won through blank staresI have noticed an astonishingly absurd frequency in the amount of people relating stories with a frighteningly similar theme. around poor customer service. I mean, we are talking epidemic proportions here!

Posted in branding, Culture, Digital Marketing, Entrepreneur | Tagged , , , , | Leave a comment

Never Underestimate A Good Coach

This is a bit of a departure from what I usually write about; but there is an underlying thread that links it back to digital marketing and branding.

Posted in Culture, Digital Marketing, Entrepreneur, marketing strategy, social media, strategy | Tagged , , , , , , , , | Leave a comment

Entrepreneurs and the Habitual Funding Cycle

fundingI’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of entrepreneurs. There seems to be a default level of comfort that a number of new entrepreneurs and definitely serial entrepreneurs seem to fall back on.

Posted in Culture, Entrepreneur, marketing strategy, strategy | Tagged , , , | Leave a comment

Physical Space as a Factor of Culture

physical space office layoutThe last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any business to understand; whether you are an entrepreneur starting to expand; or a multidimensional business battling to get everyone pulling in the same direction. Culture is what keeps your business on track. This is not at the cost of strategy or marketing execution and good sales service; but rather at the behest of it!

Posted in branding, Culture, Entrepreneur, strategy | Tagged , , , , , , , | Leave a comment

Transparency as a Factor of Culture

Transparent-businessEntrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and market penetration as metrics for their business success; which is absolutely right. There is often one metric which is over looked; and that is “culture”.

Posted in Culture, Entrepreneur, General, strategy | Tagged , , , , , | Leave a comment

Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate culture. One of these was organisational design.

Posted in Culture, Entrepreneur, General | Tagged , , , , | 1 Comment