Category Archives: copy writing

Align Content to Customer Journey

customer centricContinuing our theme about this being the year of the customer; I thought that today would be a great time to chat about content marketing. A facet of marketing that crosses seamlessly between online and offline. Although marketers the world over all agree that content marketing is vitally important; not all of them are getting it right.

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Let’s Talk About Search Strategy

researchWhen you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all great and valuable discussion; but this conversation misses out on one critically important aspect…

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How To: Write Great Thought Leadership Content

sharing contentAs with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field!

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Content Marketing: What’s The Real Truth?

content marketingContent Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects of content marketing that need to at the very least, be thought through to ensure that you have a holistic approach to content marketing planning! A content marketing approach still requires a business case to motivate to the business that a content marketing strategy is a definite strategic route for your business with tangible business results.

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Mapping Content To The Buying Process

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy.

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Presentations; speeches and online content.

This differs quite a bit from my usual type of posts, but it is a topic that has a rather tenuous link to online marketing – but more specifically – content marketing. You see, when you present content to a group of people at a conference or in a speech there is a specific format that needs to be followed but more importantly the content needs to have a purpose; it needs a “so what”..!

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Agang South Africa and their digital presence

I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their digital platforms to see what interest is being generated and what kinds of noises they are making.

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Why don’t we comment anymore?!

This is basically a hypothesis to the question, “why don’t we comment on articles we read online anymore?” It is a trend that I have seen countless times on content that is really captivating and thought provoking; on blogs that have asked questions looking for reader opinion and engagement. Recently though, those cries for input have not been well answered.

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The Business of Buzz Words

Going forward let’s be sure to space bank the Web 2.0 technologies that we are currently utilising and ensure mind share and top of mind awareness. This will allow our social media to gain traction and stickiness with our top line strategy.

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Target market selection : ensure they are worth it

When you look at this from the outset, it sounds like one of the simplest things to do. But very often when putting together any form of marketing campaign, both online or offline, very often this point gets lost.

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