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Category Archives: copy writing
Continuing our theme about this being the year of the customer; I thought that today would be a great time to chat about content marketing. A facet of marketing that crosses seamlessly between online and offline. Although marketers the world over all agree that content marketing is vitally important; not all of them are getting it right.
When you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all great and valuable discussion; but this conversation misses out on one critically important aspect…
As with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field!
Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects of content marketing that need to at the very least, be thought through to ensure that you have a holistic approach to content marketing planning! A content marketing approach still requires a business case to motivate to the business that a content marketing strategy is a definite strategic route for your business with tangible business results.
Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy.
This differs quite a bit from my usual type of posts, but it is a topic that has a rather tenuous link to online marketing – but more specifically – content marketing. You see, when you present content to a group of people at a conference or in a speech there is a specific format that needs to be followed but more importantly the content needs to have a purpose; it needs a “so what”..!
I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their digital platforms to see what interest is being generated and what kinds of noises they are making.