Category: branding

Consistency: The Bull’s Eye of Success

Consistency: The Bull’s Eye of Success

We are all looking for a silver bullet when it comes to unlocking the secrets of success. Some people attribute their success to early mornings. Others pin it to being tougher negotiators. And they are not wrong, those are all elements of their success. The fundamental golden thread that needs to be weaved through every …

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Is our culture too sensitive?

Is our culture too sensitive?

I am sure that every man and his dog are currently airing their views and opinions about how diabolical Woolworths have been with their recent Valentine’s Day campaign and how it adds to a culture of chauvenism. So let me add to the fray. Personally, I think that we, as consumers and as a nation, …

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Mobile Payment Solutions

Mobile Payment Solutions

The mobile payment revolution is upon us! Technologists and futurists have been making promises about mobile payment solutions for almost a decade now. Promising that it would revolutionise the way in which we pay for goods and services. In fact, I was quoted by ITWeb back in 2012 in an article entitled Wireless spells ‘end …

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Learn to speak Exco

Learn to speak Exco

Jargon. Arguably the biggest killer of shared understanding at exco. The business world is littered with a lexicon of terminology that baffles even the most ardent scholar of business. When we add the subcultures of technology, marketing, operations, supply chain, finance and any other segment of business we are lucky if anyone has a clue …

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Omni-Channel Experience Defined

Omni-Channel Experience Defined

The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience …

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Data Analytics: Impacting behaviour

Data Analytics: Impacting behaviour

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP Address. Data analytics is the art of recognising …

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Change Behaviour: Part Art; Part Science

Change Behaviour: Part Art; Part Science

Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But when we dig a little deeper and question why, “why is change constant?”, we uncover some interesting truths about human behaviour that must be controlled to really affect change. …

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Cryptocurrency | Blockchain | The Future

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy but have the potential to completely revolutionise the world. The Blockchain however has a major branding challenge on its hands. For the simple fact that I am willing to bet when you …

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