Category: branding

Change Behaviour: Part Art; Part Science

Change Behaviour: Part Art; Part Science

Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But when we dig a little deeper and question why, “why is change constant?”, we uncover some interesting truths about human behaviour that must be controlled to really affect change. …

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Cryptocurrency | Blockchain | The Future

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy but have the potential to completely revolutionise the world. The Blockchain however has a major branding challenge on its hands. For the simple fact that I am willing to bet when you …

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Unique | Bespoke | Individual | Un-Retail

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand bespoke solutions that are purpose-built around our particular personal paradigms. How are companies meant to keep up and what is driving our need to be unique? Social Drivers …

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Disruption and pivoting business models

Disruption and pivoting business models

Disruption is everywhere. If you don’t believe me, just asked your closest consultant. Companies face daily changing audience attention spans, technology demands, integration requests and more and more innovative experiences. The general understanding of disruption is that it is being driven by digital. The transformation of a business to operating in a digitalized way. (There is …

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Brand Executives Have Four Faces

Brand Executives Have Four Faces

Brand executives have to adapt and pivot at a rapid rate to make sure that their brands are as relevant tomorrow as they are today. To do this they are constantly adjusting their focus from what is happening here and now, to what might be happening on a more distant time horizon. Brand executives are …

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Retail Stores of the Future: What’s Driving The Change

Retail Stores of the Future: What’s Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer spending or the squeeze on margins, things are not fantastic in the world of retail. This is not just conjecture, when you start listening to the news and reading …

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Omnichannel Experience Is Not One Sided

Omnichannel Experience Is Not One Sided

Businesses are increasingly focused on the omnichannel experience. A business model that unifies customer touch points across multiple channels, providing a seamless experience regardless of how a customer interacts with the retailer. There are three primary ways that we must reflect on how to define omnichannel. The first is what every organisation intuitively defaults to: Omnichannel …

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Fashion | Saving | Technology and Changing A Culture

Fashion | Saving | Technology and Changing A Culture

There is a lot of media attention around the new Mna Nam saving fashion accessory ; but what is the point of it really?! To understand that; let’s have a look at the premise of why it exists. At its base level it is about changing the culture of South Africans to make them save. …

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Blank Stares Don’t Help You Win At Customer Service

Blank Stares Don’t Help You Win At Customer Service

I have noticed an astonishingly absurd frequency in the amount of people relating stories with a frighteningly similar theme. around poor customer service. I mean, we are talking epidemic proportions here! How many times have you walked  over to a shop assistant to ask a question about a product or service; only to be met …

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What is a digitally-led brand really?!

What is a digitally-led brand really?!

This notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it means to be digitally-led. This disruption of branding, if you will, is not something unexpected. This is not a new problem. Branding has been disrupted with every great change in communication. As radio adverts …

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