Category Archives: branding

Blank Stares Don’t Help You Win At Customer Service

customer service is not won through blank staresI have noticed an astonishingly absurd frequency in the amount of people relating stories with a frighteningly similar theme. around poor customer service. I mean, we are talking epidemic proportions here!

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What is a digitally-led brand really?!

Branding-Digital-AgeThis notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it means to be digitally-led. This disruption of branding, if you will, is not something unexpected. This is not a new problem.

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Physical Space as a Factor of Culture

physical space office layoutThe last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any business to understand; whether you are an entrepreneur starting to expand; or a multidimensional business battling to get everyone pulling in the same direction. Culture is what keeps your business on track. This is not at the cost of strategy or marketing execution and good sales service; but rather at the behest of it!

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Can entrepreneurs culture culture?

cultureI used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It was something that just happened. It was a soft metric that was a lag indicator on the balanced scorecard of the business. Today however my opinion has changed.

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Entrepreneurs and the Capital Drain Debate

wishes and dreamsThere are two things that entrepreneurs are acutely aware of; especially as they begin their entrepreneurial journey as a fledgling startup; they are: capital and closely linked to that, the need to invest their personal funds into an insatiably money-hungry beast. There are a number of things that make this an extremely stressful time for the budding entrepreneur.

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Get to what’s important; quickly!

GetToThePointAs an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer of the business you are more than likely armed with a wealth of information that goes into infinite detail about various levels of where you can positively impact your client’s life.

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LinkedIn get all emoticon!

no emoticons LinkedInVery rarely have LinkedIn frightened me with an advancement of their platform. When they introduced Pulse, I was all for it. When they allowed mere mortals to give thought leadership content, I was on board. But their latest development has me scratching my head; questioning their strategy and generally just trying to make sense of what they were thinking.

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Entrepreneurs and Evolution

human-evolution-go-backEntrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest!

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When is an entrepreneur no longer an entrepreneur?

the entrepreneurSo you have decided that you are an entrepreneur. You have started your journey into the unknown and have spread your wings. After a few months you recruit a few staff members; your business is growing. You have staff and financial responsibilities to people other than yourself. Does that mean that you are no longer an entrepreneur; but rather a small business owner?

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Discovery And Uber Collaboration

UberHealthSAIn a campaign which I personally think is a stroke of genius; Uber Johannesburg and Discovery are offering users the option to have a registered nurse travel (in an Uber) to your location and give you a flu injection for R 100 (for up to 5 injections).

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