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Category Archives: branding
Marketing demographics are old news!
Marketing demographics are quickly becoming a thing of the past. Marketing has changed shape and pace with digital marketing fast becoming the defacto standard for any and all marketing campaigns.
Posted in branding, marketing strategy
Tagged buyer persona, expert positioning, marketing, strategy
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Virgin Active jumps on the Wimpy bandwagon
This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the 19th of January, 2012.
Posted in branding, Digital Marketing, social media
Tagged advertising, branding, Digital Marketing, marketing channels, twitter, virgin active, wimpy
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Woolworths : Great social presence; terrible delivery
I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I feel that I have been seriously betrayed by a much loved and admired brand in South Africa. Not only that, but there is a major example here – real life – of how brands can damage themselves should they not be adequately prepared.
Face value decision making : marketers taking advantage
I was having a chat with a friend of mine the other day, when he highlighted a problem that he and his organisation were having with their product versus their competitors. On the surface the problem seems quite simple, but when you sit and think about it for a little longer, the problem is one which a lot of us are faced with each and every day when we are faced with buying decisions of our own.
Posted in branding, Digital Marketing, marketing strategy
Tagged packaging, product design, user experience, ux
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Social media for Entrepreneurs who want to be seen as experts online!
Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a marketer! The way that the internet has grown and developed has made “socal media” the biggest and greatest buzzword in marketing since the advent of the slice of bread. Entrepreneurs need a little guidance as to how to position themselves online, particularly if they are their brand.
Posted in branding, Digital Marketing, social media
Tagged branding, Entrepreneurs, facebook, linkedin, social media, strategy, twitter
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Giving away stuff for free… Does it build LOYAL followers?
If you read this article and forward it, like it or comment on it; you will not win an iPad, a Galaxy Tab or a PlayBook. There is a nasty trend that is developing throughout marketing – both online and offline – and that is the trend of giving away new and popular technology goods to “potential customers” who take action from the and either by liking on Facebook or following on Twitter.
Posted in branding, Digital Marketing, marketing strategy, social media
Tagged followers, free, giveaway, social media
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Social Media in the South African Local Government Elections
By the looks of things; some South African political parties are finally waking up to the digital revolution and are beginning to embrace online marketing and its integration with offline media. From having a functional website, through to using social media like Twitter and Facebook – the times they are changing!
Value is just teaching them to use you!
Here’s a quick snap-shot overview of the evolution of Sales, from the dawn of time until now:
Posted in branding, marketing strategy
Tagged branding, conversions, Digital Marketing, marketing, strategy
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Planet Fitness : Not Making Friends or Winning Members
My usual disclaimer when starting a controversial post. This article is a real rant about the last few communications that I have received from Planet Fitness. I want to illustrate how business operations can greatly affect your marketing campaign and leave you with little control over the backlash is to follow.