Category Archives: Augmented Reality

Wearable Technology – is it that awesome?

Wearable Technology
This is one of those posts where you are pretty sure that you are going to pick up some flack from futurists and the like who are all ready to essentially lay down their lives to wearable technology and any other invention that starts bringing us close to post-humanism.

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South African QR Code innovation

I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card.

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Car Magazine tries out Augmented Reality

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession.

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Advertising; Augmented Reality and the future!

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface!

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