Category Archives: Augmented Reality

South African QR Code innovation

Posted on July 23, 2012 by Jonno

I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card.

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Car Magazine tries out Augmented Reality

Posted on May 8, 2011 by Jonno

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession.

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Advertising; Augmented Reality and the future!

Posted on March 16, 2011 by Jonno

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface!

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