Category: Augmented Reality

Retail Stores of the Future: What’s Driving The Change

Retail Stores of the Future: What’s Driving The Change

Retail as we know it is under pressure. Disruption is happening at every turn. Whether it is the rise of online shopping, the downturn in consumer spending or the squeeze on margins, things are not fantastic in the world of retail. This is not just conjecture, when you start listening to the news and reading …

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Wearable Technology – is it that awesome?

Wearable Technology – is it that awesome?

This is one of those posts where you are pretty sure that you are going to pick up some flack from futurists and the like who are all ready to essentially lay down their lives to wearable technology and any other invention that starts bringing us close to post-humanism. Let me start by saying that …

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South African QR Code innovation

South African QR Code innovation

I was quite surprised and pleased with the QR Code innovation I saw on tv this evening. The innovation comes from First Car Rental; who have launched their “Show & Go” card. Essentially they have taken all of the good of QR codes and put them to use. The way that their card works, from …

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Car Magazine tries out Augmented Reality

Car Magazine tries out Augmented Reality

In an incredibly welcome bold and adventurous move; Car Magazine have started experimenting with the concept of Augmented Reality! This is excellent news for consumers and even for the ailing offline media industry who have been hit considerably hard by the recent recession. Even though their foray into augmented reality is a small one; it is …

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Advertising; Augmented Reality and the future!

Advertising; Augmented Reality and the future!

I dove into the world of augmented reality today for the first time; and to tell you the truth I basically only just scratched the surface! First, augmented reality refers to a display in which simulated imagery, graphics, or symbology is superimposed on a view of the surrounding environment. Augmented reality really allows you to …

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