What is a digitally-led brand really?!

Branding-Digital-AgeThis notion of a digitally-led brand still gives me pause for thought. Mostly because of the million different definitions and versions about what it means to be digitally-led. This disruption of branding, if you will, is not something unexpected. This is not a new problem.

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Post-Digital; But Not Quite Yet…

conversionI believe as consumers we are moving rapidly towards the concept of being post-digital. The state where we expect everything to happen seamlessly online. The point where the thought of being inconvenienced by having to move to an offline process gives us nightmares.  I do not believe that every organisation trying to push a post-digital agenda is necessarily doing it correctly.

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Entrepreneurs and the Habitual Funding Cycle

fundingI’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of entrepreneurs. There seems to be a default level of comfort that a number of new entrepreneurs and definitely serial entrepreneurs seem to fall back on.

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Physical Space as a Factor of Culture

physical space office layoutThe last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any business to understand; whether you are an entrepreneur starting to expand; or a multidimensional business battling to get everyone pulling in the same direction. Culture is what keeps your business on track. This is not at the cost of strategy or marketing execution and good sales service; but rather at the behest of it!

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Transparency as a Factor of Culture

Transparent-businessEntrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and market penetration as metrics for their business success; which is absolutely right. There is often one metric which is over looked; and that is “culture”.

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Organisational Design as a Factor of Culture

Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate culture. One of these was organisational design.

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Can entrepreneurs culture culture?

cultureI used to think that a corporate culture was last on the list of things that a business owner or entrepreneur needed to concern themselves with. It was something that just happened. It was a soft metric that was a lag indicator on the balanced scorecard of the business. Today however my opinion has changed.

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Entrepreneurs and the Capital Drain Debate

wishes and dreamsThere are two things that entrepreneurs are acutely aware of; especially as they begin their entrepreneurial journey as a fledgling startup; they are: capital and closely linked to that, the need to invest their personal funds into an insatiably money-hungry beast. There are a number of things that make this an extremely stressful time for the budding entrepreneur.

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Get to what’s important; quickly!

GetToThePointAs an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer of the business you are more than likely armed with a wealth of information that goes into infinite detail about various levels of where you can positively impact your client’s life.

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Care Norway: Dear Daddy….

DearDaddyAs a South African male; having grown up in a society that has a persistent history of violence against women; this video by Care Norway certainly struck a chord. I urge you to watch this video – and share it far and wide! This 5 minute short film is an incredibly emotive, disturbing and powerful story; narrated from the point of view of an unborn baby girl, as a “Dear Daddy” letter. It will give you goosebumps and it will make you sit up & listen!

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