The great WordPress Security Debate

secure wordpressI have written about a lot of things on this blog. Most of which focus on the way to position and market your organisation or brand. I have delved a little into the intricacies of SEO and the like but I have usually steered away from one burning issue that I have come up against again and again recently. That of WordPress Security! A burning issue that in my opinion is very much misunderstood.

Posted in Cloud Computing, General, social commentary, website optimization | Tagged , , , , , , | 1 Comment

Is it really self-service?

self service signIt is an obscure title I will give you that. So what am I on about?! So over the weekend I needed to log on to the DStv self-service portal to add a portable device to my account. I was all set; I had the serial number; my account number; the device number; everything. Everything that is except for the ability to actually log on…

Posted in branding, Digital Marketing, social commentary, website optimization | Tagged , , , , | Leave a comment

Data Driven Everything – powered by in-memory computing

cwc 2015If you are a cricket fan; keep reading. If you are not a cricket fan; keep reading! With the Cricket World Cup 2015 having literally taken the world by storm over the last few weeks; I thought this was an appropriate time to acknowledge the genius that is the SAP involvement in the CWC.

Posted in Data, Digital Marketing, Integrated Marketing Conference, marketing strategy, social media | Tagged , , , , , , , | Leave a comment

Align Content to Customer Journey

customer centricContinuing our theme about this being the year of the customer; I thought that today would be a great time to chat about content marketing. A facet of marketing that crosses seamlessly between online and offline. Although marketers the world over all agree that content marketing is vitally important; not all of them are getting it right.

Posted in branding, copy writing, Digital Marketing, Entrepreneur, marketing strategy | Tagged , , , , , | Leave a comment

2015 is: The Year of the Customer

Year of the GoatAccording to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their customer strategy comes to life; and not playing with silos of marketing strategy.

Posted in branding, Digital Marketing, Integrated Marketing Conference, marketing strategy, social media, website optimization | Tagged , , , , , | 1 Comment

Merry Christmas!! Bah Humbug!!

Christmas treeMerry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post is a bit of a departure from what I usually write about, but the more I think over the experience the more I think that this is a tremendous brand and marketing issue which has been brewing for a very long time!

Posted in branding, General, marketing strategy, social commentary | Tagged , , , , , | 1 Comment

Let’s Talk About Search Strategy

researchWhen you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all great and valuable discussion; but this conversation misses out on one critically important aspect…

Posted in copy writing, Digital Marketing, marketing strategy | Tagged , , , | Leave a comment

Content Strategy & Social Business Intrinsically Linked

social business ContentContent Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders.

Posted in Digital Marketing, marketing strategy, social business, social media | Tagged , , , , , , | Leave a comment

Enterprise Social Networking vs Social Business

social enterprise networkEarlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that it attracts the right connotations.

Posted in Digital Marketing, social business | Tagged , , , | Leave a comment

What is a Social Business any way?

Team of business people working together on a laptopThere are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong!

Posted in Digital Marketing, social business | Tagged , , , , | 1 Comment