Content Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects of content marketing that need to at the very least, be thought through to ensure that you have a holistic approach to content marketing planning! A content marketing approach still requires a business case to motivate to the business that a content marketing strategy is a definite strategic route for your business with tangible business results.
Posted in copy writing, Digital Marketing, marketing strategy
Tagged analytics, business case, content, content marketing, content strategy, conversions, Digital Marketing, marketing channels, roi, user experience
Facebook and Wolfram Alpha do not naturally go together in the same sentence. Now, I am sure you all know who Stephan Wolfram is! If not, he is the gentleman who gave us Wolfram Alpha; the computational knowledge engine (which is a whole lot more than just a search engine. A computational knowledge engine gives you access to the world’s facts and data and calculates answers across a range of topics.) So what does Stephan Wolfram have to do with Facebook you ask?
Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy.
Posted in copy writing, Digital Marketing, marketing strategy, website optimization
Tagged content, content marketing, copy writing, Digital Marketing, integrated marketing, marketing channels, SEO, strategy, templates, user experience
This differs quite a bit from my usual type of posts, but it is a topic that has a rather tenuous link to online marketing – but more specifically – content marketing. You see, when you present content to a group of people at a conference or in a speech there is a specific format that needs to be followed but more importantly the content needs to have a purpose; it needs a “so what”..!
I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their digital platforms to see what interest is being generated and what kinds of noises they are making.
Posted in copy writing, Digital Marketing, marketing strategy, politics, website optimization
Tagged branding, Digital Marketing, expert positioning, government, Klout, marketing channels, online marketing, politics
So now that I have EVERYONE involved in SEO on some level’s attention; let’s unpack this statement a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO strategy.
Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their marketing and even operational efforts.
Posted in branding, Digital Marketing, General, marketing strategy
Tagged expert positioning, integrated marketing, marketing, marketing channels, online marketing, packaging, positioning strategy, strategy
The Technology Fast 50 is a Deloitte initiative that runs in countries around the world and has seen technology start-ups flourish from humble beginnings into some of the world’s most innovative and respected companies. Now in its fifteenth year internationally, the Fast 50 has reached our South African shores.