Content Strategy & Social Business Intrinsically Linked

social business ContentContent Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders.

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Enterprise Social Networking vs Social Business

social enterprise networkEarlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that it attracts the right connotations.

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What is a Social Business any way?

Team of business people working together on a laptopThere are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong!

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Deloitte Technology Fast 50 Africa Programme – In Full Swing

Technology has become the the primary driver of change and innovation in business around the world, but nowhere is this more important than in our very own African continent.

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Useful Features From Klout

klout_logoI have not written about Klout in a while; in fact I have not logged in to Klout in a really long time either. The craze of checking to see what my “Klout Score” was kind of passed and dwindled into obscurity slightly. But be that as it may I logged into Klout again during the week and I was pleasantly surprised by 2 things.

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The Future of The Internet Will be Decided in 2014

net neutralityDoes that sound overly dramatic? Does that sound like a Hollywood blockbuster headline? Did it shock you? Did it make you a little concerned? Well; good! The fact of the matter is that this article speaks to something that is critically important to every single person on the planet.

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How To: Write Great Thought Leadership Content

sharing contentAs with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field!

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Technology: Is it saving us or damning us?

technology overloadI ask this with all the sincerity I can possibly muster while typing away on my laptop and being stared at by my smartphone and tablet; not to mention the hard-drive pushing audio through my skull. But…. Are we ready for all of this technology?

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Digital Marketing: Part of Marketing or Part of Digital?

digital marketingAs we move more towards the postdigital – meaning that digital touches all parts of our lives; both at work and at home almost constantly; we face conundrums that force us to understand where certain functions in the organisation should it. One of the most paramount of these discussions is that of Digital Marketing. Should Digital Marketing sit within the Marketing function or should it sit within the Digital Department or the IT Department?

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Entrepreneurs: Do they have to be creative and original?

entrepreneurI have written a lot recently around how entrepreneurs can and should be taking advantage of technology and business trends that are drastically changing the way business functions. From using crowd funding to test an idea quickly; to being a social entrepreneur that understands how to take advantage of a community to ensure their product or service is as close to public demand as possible.

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