Net Neutrality Is Almost Over And Out

Net Neutrality Is Almost Over And Out

Not to be too dramatic about it; but basically the internet as we know it is all but dead. And unless there is a collective outcry and immediate action from the masses of us who essentially “live” and rely on the freedom of the internet each day; it will die. I’m talking about Net Neutrality; …

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Digital Culture Must Precede Digital Transformation

Digital Culture Must Precede Digital Transformation

Digital culture is not quite what it looks like at face value. Digital culture is not defined as one where everyone lives on a digital platform 24/7. Sure there are certainly large pieces of activity that can be devoted to being on a digital platform; but this is not what makes for a digital culture. …

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Omni-Channel Experience Defined

Omni-Channel Experience Defined

The Omni-channel experience is a relatively new marketing term that quickly reached buzzword status. Already in that first sentence there are a number of problems that make omni-channel something quite difficult for brands to get right; which is quite troubling as the core of the omni-channel experience is not a new concept. The omni-channel experience …

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Data Analytics: Impacting behaviour

Data Analytics: Impacting behaviour

We live in a world where there is more information captured on a minute-by-minute basis about our daily lives than ever before. Practically everything we do leaves a trail. With IoT becoming more of a reality each day with almost every home appliance potentially getting an IP Address. Data analytics is the art of recognising …

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The Essence of Integration in 2018

The Essence of Integration in 2018

The essence of integration in 2018 is probably not what you think it is. It is not just about digital transformation. It is not just about ensuring that systems are all able to speak to each other to deliver exponential value. Granted, System Integration is a major part of the essence of integration; but it …

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Digital Transformation Correctly Calibrated

Digital Transformation Correctly Calibrated

Digital transformation is certainly the buzzword of the decade. It has made Buzzword Bingo winners the world over as it has punctuated every digital, tech; futurist and marketing conference in recent memory. This article it not meant to question the viability of digital transformation; but rather challenge its focus. Traditionally every digital transformation project is …

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Change Behaviour: Part Art; Part Science

Change Behaviour: Part Art; Part Science

Change is the only constant. We have had this phrase beaten into us for decades; and quite frankly there is probably no truer phrase out there. But when we dig a little deeper and question why, “why is change constant?”, we uncover some interesting truths about human behaviour that must be controlled to really affect change. …

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Problem Solving With Peripheral Vision

Problem Solving With Peripheral Vision

Problem solving is a skill that needs honing. Entrepreneurs face having to make business critical decisions daily. Whether they are working on approaches to acquire new clients or they are trying to understand the financial impact of employing new staff. Their lives are a quagmire of decisions. The problem however is that a lot of the time …

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Cryptocurrency | Blockchain | The Future

Cryptocurrency | Blockchain | The Future

Blockchain and particularly the Bitcoin cryptocurrency have fascinated me since I first heard about them. They are a technology in their very infancy but have the potential to completely revolutionise the world. The Blockchain however has a major branding challenge on its hands. For the simple fact that I am willing to bet when you …

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Unique | Bespoke | Individual | Un-Retail

Unique | Bespoke | Individual | Un-Retail

“I am unique!”. A phrase that has never meant so much to business as it does today. In our culture of instant gratification we’re driven to demand bespoke solutions that are purpose-built around our particular personal paradigms. How are companies meant to keep up and what is driving our need to be unique? Social Drivers …

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