Content Marketing: What’s The Real Truth?

Posted on May 17, 2013 by Jonno

content marketingContent Marketing has become one of the greatest marketing buzzwords in use today. Everyone seems to be jumping on the content marketing bandwagon; but very few are thinking through all the aspects of content marketing and this is what makes content marketing fall short of its promised mark. The following will outline the six aspects of content marketing that need to at the very least, be thought through to ensure that you have a holistic approach to content marketing planning! A content marketing approach still requires a business case to motivate to the business that a content marketing strategy is a definite strategic route for your business with tangible business results.

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Facebook and Wolfram Alpha; a data visualisation of your life

Posted on April 29, 2013 by Jonno

wolfram alpha logoFacebook and Wolfram Alpha do not naturally go together in the same sentence. Now, I am sure you all know who Stephan Wolfram is! If not, he is the gentleman who gave us Wolfram Alpha; the computational knowledge engine (which is a whole lot more than just a search engine. A computational knowledge engine gives you access to the world’s facts and data and calculates answers across a range of topics.) So what does Stephan Wolfram have to do with Facebook you ask?

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Mapping Content To The Buying Process

Posted on April 8, 2013 by Jonno

Content creation is one of the most talked about areas of digital marketing at the moment; but there is a lot more to it than simply putting a lot of words down on a blog post before you can call it a content marketing strategy.

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Presentations; speeches and online content.

Posted on April 5, 2013 by Jonno

This differs quite a bit from my usual type of posts, but it is a topic that has a rather tenuous link to online marketing – but more specifically – content marketing. You see, when you present content to a group of people at a conference or in a speech there is a specific format that needs to be followed but more importantly the content needs to have a purpose; it needs a “so what”..!

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Interesting Digital Marketing Stats!

Posted on March 11, 2013 by Jonno

Last week seems to have been the week of interesting digital marketing statistics. There were stats released that cover everything from AdWords right through to mobile ad spend and China! The following are my top 5 as well as some loose interpretation around them.

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Agang South Africa and their digital presence

Posted on February 28, 2013 by Jonno

I wrote a post similar to this over two years ago when I essentially compared the DA to the ANC in their digital marketing strategies. With the rise of a new political party, Agang, to the South African political arena, I thought that maybe it was a good idea to have a cursory glance over their digital platforms to see what interest is being generated and what kinds of noises they are making.

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Is there a Social Media ROI?

Posted on September 27, 2012 by Jonno

One thing that a lot of marketers seem to miss is the fact that marketing and advertising need to show how and where they are helping the business. they need to show where they are adding value.

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Google takes a slash at SEO industry (again)

Posted on August 30, 2012 by Jonno

So now that I have EVERYONE involved in SEO on some level’s attention; let’s unpack this statement a little further and see exactly what all of the hubbub is about and what patent Google has that could disrupt your SEO strategy.

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Positioning is not a waste of effort

Posted on August 22, 2012 by Jonno

Seems like a bit of a blase title to this blog; but that’s exactly what I have seen too many organisations thinking of their positioning strategies. They underestimate the effect that an assumed position can have on all of their marketing and even operational efforts.

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Technology Fast 50 Ranking hits South Africa!

Posted on August 8, 2012 by Jonno

The Technology Fast 50 is a Deloitte initiative that runs in countries around the world and has seen technology start-ups flourish from humble beginnings into some of the world’s most innovative and respected companies. Now in its fifteenth year internationally, the Fast 50 has reached our South African shores.

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