I’ve been working with entrepreneurs through Endeavor for a little over five years now; and I have noticed a definite trend with a number of entrepreneurs. There seems to be a default level of comfort that a number of new entrepreneurs and definitely serial entrepreneurs seem to fall back on.
The last few articles I have written have all focused exclusively on the factors which influence culture. This is critically important for any business to understand; whether you are an entrepreneur starting to expand; or a multidimensional business battling to get everyone pulling in the same direction. Culture is what keeps your business on track. This is not at the cost of strategy or marketing execution and good sales service; but rather at the behest of it!
Posted in branding, Culture, Entrepreneur, strategy
Tagged collaboration, culture, environment, heirarchy, layout, office layout, physical space, space
Entrepreneurs are often very consumed with their product and the way their product is perceived in the market. They default to business metrics and market penetration as metrics for their business success; which is absolutely right. There is often one metric which is over looked; and that is “culture”.
Following on from a recent post where we looked at how entrepreneurs could ‘culture’ culture; we identified 6 elements that influence corporate culture. One of these was organisational design.
There are two things that entrepreneurs are acutely aware of; especially as they begin their entrepreneurial journey as a fledgling startup; they are: capital and closely linked to that, the need to invest their personal funds into an insatiably money-hungry beast. There are a number of things that make this an extremely stressful time for the budding entrepreneur.
As an entrepreneur, chances are that you are pretty passionate about what it is your organisation is offering the world. As the creator and designer of the business you are more than likely armed with a wealth of information that goes into infinite detail about various levels of where you can positively impact your client’s life.
Entrepreneurs are constantly evolving. Constantly pushing the boundaries of what is possible and what can and should be done. This is what makes entrepreneurs so special. This determined belief in the Darwinian; Survival of the Fittest!
Posted in branding, Digital Marketing, Entrepreneur, marketing strategy, strategy
Tagged analytics, business, content strategy, conversions, entrepreneur, expert positioning, marketing channels, process management, strategy