Virgin Active jumps on the Wimpy bandwagon
This week saw the fast food lovers in South Africa ablaze with Wimpy’s promotional offer of a free breakfast. The offer simply put was that Wimpy restaurants were offering their streaky bacon breakfasts for free between 7am and 8am on the 19th of January, 2012.
Woolworths : Great social presence; terrible delivery
I am not generally one of those who get up on their soap box and start sprouting negative sentiment until the cows come home. I am also aware that some of my followers and readers of this blog are not fans of “brand trashing” through social channels. But (as there always is) this time I feel that I have been seriously betrayed by a much loved and admired brand in South Africa. Not only that, but there is a major example here – real life – of how brands can damage themselves should they not be adequately prepared.
Social media : are we really that important?
So here is the thing. I was walking through the shops this afternoon; Sandton City to be precise. And a thought dawned on me as I watched everyone buzzing around; “What makes us think that we are so damn important”?
Use Vlogging to Position Yourself as an Expert
So you’ve decided to start sharing your wealth of information with the world. You’re determined to position yourself as a thought-leader, dishing out profound and witty insights and accumulating flocks of followers; but when it comes to actually writing, it’s like beating your head against a wall.
Face value decision making : marketers taking advantage
I was having a chat with a friend of mine the other day, when he highlighted a problem that he and his organisation were having with their product versus their competitors. On the surface the problem seems quite simple, but when you sit and think about it for a little longer, the problem is one which a lot of us are faced with each and every day when we are faced with buying decisions of our own.
Is Klout becoming more useful?
Klout.com has been getting a lot of flack lately, with many blogs and bloggers saying that it is only as important as you want it to be. But has Klout’s latest move shed some light on their intentions of where they are wanting to take the platform?
The Double Dip Recession and YOU!
This is a bit of a departure from my usual theme of writing, but I am sure I will touch back on to marketing a little later in the post. This is a not a “how to avoid the double dip article”; this is not a “where we went wrong article”. This is a look at where the double dip will be felt the hardest (in South Africa) and where businesses can already take action before it hits them.
Social media for Entrepreneurs who want to be seen as experts online!
Entrepreneurs are arguably the lifeblood of a thriving economy. They are idea people; innovators; inventors and are driven by results (with a bit of cash thrown in for good measure. What an entrepreneur is not (by and large) is a marketer! The way that the internet has grown and developed has made “socal media” the biggest and greatest buzzword in marketing since the advent of the slice of bread. Entrepreneurs need a little guidance as to how to position themselves online, particularly if they are their brand.
Context and Content within Social Media
I was at the Heavy Chef Session at Deloitte last night and I was privileged enough to listen to Rich Mulholland speak on the misnomer that is ‘Social Media’. What follows here is my interpretation of his talk, as well as a hypothesis of my own, and some problems that we may encounter in the future with this “social” world that we live in.
Giving away stuff for free… Does it build LOYAL followers?
If you read this article and forward it, like it or comment on it; you will not win an iPad, a Galaxy Tab or a PlayBook. There is a nasty trend that is developing throughout marketing – both online and offline – and that is the trend of giving away new and popular technology goods to “potential customers” who take action from the and either by liking on Facebook or following on Twitter.
