Discovery And Uber Collaboration

UberHealthSAIn a campaign which I personally think is a stroke of genius; Uber Johannesburg and Discovery are offering users the option to have a registered nurse travel (in an Uber) to your location and give you a flu injection for R 100 (for up to 5 injections).

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Digital Addition

modular digitalI thought we were over this… I thought we had already had this little talk; that we were all on the same page… It seems that I was mistaken… I am of course talking about the digital evolution. The incorporation of digital in marketing and communications.

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Are You Still Peddling A Commodity?

commodity products and servicesStrategy is something quite close to my heart. The challenge of unpacking a problem and looking at its various component parts is something that I thoroughly enjoy doing. Putting those pieces back together with a thorough understanding of where each piece goes as well as why it exists in the first place is a very satisfying feeling.

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The Sanctity Of A Website And The Initial Meeting

mediocrityFor those of you who follow my blog regularly (so both of you); you might know that I have recently made a change in my career; moving from Deloitte Consulting to HKLM – a strategic brand and communications agency. As part of my new role as Head of Digital Marketing I am looking at ways to augment our delivery.

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The great WordPress Security Debate

secure wordpressI have written about a lot of things on this blog. Most of which focus on the way to position and market your organisation or brand. I have delved a little into the intricacies of SEO and the like but I have usually steered away from one burning issue that I have come up against again and again recently. That of WordPress Security! A burning issue that in my opinion is very much misunderstood.

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Is it really self-service?

self service signIt is an obscure title I will give you that. So what am I on about?! So over the weekend I needed to log on to the DStv self-service portal to add a portable device to my account. I was all set; I had the serial number; my account number; the device number; everything. Everything that is except for the ability to actually log on…

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Data Driven Everything – powered by in-memory computing

cwc 2015If you are a cricket fan; keep reading. If you are not a cricket fan; keep reading! With the Cricket World Cup 2015 having literally taken the world by storm over the last few weeks; I thought this was an appropriate time to acknowledge the genius that is the SAP involvement in the CWC.

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Align Content to Customer Journey

customer centricContinuing our theme about this being the year of the customer; I thought that today would be a great time to chat about content marketing. A facet of marketing that crosses seamlessly between online and offline. Although marketers the world over all agree that content marketing is vitally important; not all of them are getting it right.

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2015 is: The Year of the Customer

Year of the GoatAccording to the Chinese Zodiac, this is the year of the Goat… Which is great… I guess… But more to the point – I think that this is the year of the customer! As I mentioned in a related post earlier this week; organisations are going to have to start thinking more about how their customer strategy comes to life; and not playing with silos of marketing strategy.

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Merry Christmas!! Bah Humbug!!

Christmas treeMerry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post is a bit of a departure from what I usually write about, but the more I think over the experience the more I think that this is a tremendous brand and marketing issue which has been brewing for a very long time!

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