Merry Christmas!! Bah Humbug!!

Christmas treeMerry Christmas!! A bit shocked at the timing of this post? Well now you know how I felt when I walked into the Cresta Shopping Centre Checkers and was greeted with a hearty, “Merry Christmas!”, as I went through the doors and was further confronted by reindeer, fake snow and other festive wonders!! This post is a bit of a departure from what I usually write about, but the more I think over the experience the more I think that this is a tremendous brand and marketing issue which has been brewing for a very long time!

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Let’s Talk About Search Strategy

researchWhen you speak to a search marketer about Search Engine Optimisation; very quickly the conversation can move to the technical aspects of SEO. Breaking it down to the nuances of offsite and onsite SEO. Understanding how the tags on a page need to interact with the URL; headline and image alt-text. And this is all great and valuable discussion; but this conversation misses out on one critically important aspect…

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Content Strategy & Social Business Intrinsically Linked

social business ContentContent Marketing and Social Business are indeed linked. Joined at the hip if you will. The simple reason for this is that as much as your external audience thrives on content to become engaged with your brand, products and services – so do your internal stakeholders.

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Enterprise Social Networking vs Social Business

social enterprise networkEarlier I posted an article about the definition of social business and how I believe it is far more about breaking down silos within an organisation than just about having a social presence. After a while I thought that maybe the term “social business” itself is something which needs work in order to ensure that it attracts the right connotations.

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What is a Social Business any way?

Team of business people working together on a laptopThere are a lot of definitions around social business. But there are 2 that have a lot of followers behind them. One of them is right; and the other in my opinion is very wrong!

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Deloitte Technology Fast 50 Africa Programme – In Full Swing

Technology has become the the primary driver of change and innovation in business around the world, but nowhere is this more important than in our very own African continent.

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Useful Features From Klout

klout_logoI have not written about Klout in a while; in fact I have not logged in to Klout in a really long time either. The craze of checking to see what my “Klout Score” was kind of passed and dwindled into obscurity slightly. But be that as it may I logged into Klout again during the week and I was pleasantly surprised by 2 things.

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The Future of The Internet Will be Decided in 2014

net neutralityDoes that sound overly dramatic? Does that sound like a Hollywood blockbuster headline? Did it shock you? Did it make you a little concerned? Well; good! The fact of the matter is that this article speaks to something that is critically important to every single person on the planet.

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How To: Write Great Thought Leadership Content

sharing contentAs with most business buzzwords, thought leadership (and eminence) have become overused and misunderstood. The purpose and place of thought leadership is at its core a primary and effective way of positioning the author as an expert (read thought leader) in their field!

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Technology: Is it saving us or damning us?

technology overloadI ask this with all the sincerity I can possibly muster while typing away on my laptop and being stared at by my smartphone and tablet; not to mention the hard-drive pushing audio through my skull. But…. Are we ready for all of this technology?

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